AspenCore, publisher of EETimes, EDN and other outlets serving the electronics design market, is closing its Boise, Idaho, office and consolidating the work to Denver, Colorado as part of a wider restructuring of the business. Sources close to the company told us that there will be around 20 job losses.
Graham Kelly, previously VP of Operations and Business Development at eMedia Asia is also leaving the company, but at his own volition for personal reasons. He is returning to the UK from Hong Kong.
In an announcement to staff detailing various aspects of the reorganisation, AspenCore’s Group Managing Director, Victor Gao, said, “I would like to re-iterate that the firewall between AspenCore and Arrow remains stronger than ever, and re-affirm the complete independence of AspenCore’s operations in editorial decisions, customer strategy, and data/technology stack from Arrow corporate.” However, such assurances have failed to resonate with some advertisers, including distribution companies that compete with Arrow. The largest advertisers in the sector have either partially or completely removed AspenCore from their advertising schedules, with North American budgets shifting to other outlets including Supply Frame, Open Systems Media and the All About Circuits community, all of which claim to have benefited.
An AspenCore representative told us the job losses were not a direct result of revenue losses. Really?