For all the things that have changed in B2B electronics PR and marketing in the last few years, some things have stayed the same. 20 years ago, the lead-generating success of an advertisement or piece of editorial coverage was measured in terms of ‘bingo cards’ enquiries. For those of you too young to remember, it mostly worked like this – with a few subtle variations. Each magazine had a card stitched into it. The card was printed with a series of numbered boxes, one for each advertisement and editorial piece. Readers ticked the boxes related to items of interest, filled in their details and posted the card back to the publisher. The publisher then sent ‘leads’ to the advertiser, or the editorial contributor, in the form of address labels.
By Bob Jones|2016-10-24T10:54:31+00:00June 10th, 2014|
About the Author: Bob Jones
Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996. He is a member of the IEEE and the IET and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.
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