Last week editors representing 35 leading electronics titles from 9 different countries joined Pinnacle Marketing and six of its clients for the agency’s second European Electronics Press Summit.
This successful event, which took place at the Excelsior Hotel in central Munich on 24th and 25th October, provided a forum for presentations and announcements from distributor Conrad Electronic; Digia, the company responsible for the powerful Qt development framework; power management expert International Rectifier; Toshiba Electronics, one of the world’s leading semiconductor manufacturers; mixed-signal IC specialist Melexis; and ON Semiconductor, whose portfolio covers a variety of energy-efficient devices and solutions.
Topics covered during the two-day event ranged from the latest developments in integrated power electronics and the challenges of embedded design to DSP solutions for next-generation hearing aids and high-stability sensor technologies. The assembled media also heard about the latest LED, semiconductor memory and wireless transfer technologies, electronic solutions for the automotive sector and new strategies and services for the distribution channel.
As well as the formal sessions, editors and clients had the opportunity to meet and talk more informally during a networking dinner that Pinnacle hosted for over 50 guests at Munich’s prestigious ‘Les Deux’ restaurant.
“So long as you have a good enough story there really is no substitute for the opportunity to meet the press face-to-face,” said Pinnacle director Simon Flatt. “The benefit of Pinnacle’s Press Summit is two-fold. Firstly it saves the press valuable time by allowing them to hear from a number of companies during the course of a single event. Secondly, by sharing the costs of the Summit between clients, each participating company gets in front of the key European media at just a fraction of the cost of organising their own, stand-alone event.”