Tell us a bit about yourself
I have been working in PR and comms for over 20 years, the majority of this time at Nelson Bostock, which is a UK-based technology PR and comms agency which works with global technology companies and challenger brands including Google, BT, Canon and Twilio.
I’m passionate about technology and the role it plays in society and over the years I have been fortunate to work on a number of campaigns including launching 4G and 5G in the UK, working with the developer community for Facebook, managing crisis comms for Google and launching new platforms and software solutions for Salesforce.
My life has been spent in the B2B and technology sectors but more recently I have also been responsible for overseeing consumer and healthcare comms agencies so have a good understanding of different markets and strategies.
What made you want to work at Publitek?
There are a couple of reasons I wanted to be part of Publitek. Firstly, any business is only as good as its employees and the team is really passionate about what it does and the deeply technical markets we service. I’ve only been in the role a couple of days, but I’m already really impressed by the work, which if I’m honest doesn’t really come across when you look at Publitek’s website – but we’re looking at that ;)
Secondly, it’s rare to find a comms and marketing agency that has a clear specialism. Lots of companies talk about technology comms but Publitek takes this to another level. The company is fiercely proud of its engineering background and in certain sectors such as electronic and industrial engineering, automation, the IoT and communications infrastructure, its knowledge is unrivalled. It means that clients can have complete confidence that we understand their business from day one and develop integrated campaign strategies that are going to deliver the best results possible. Another differentiation is our campaign dashboard reporting and ability to measure, in detail, the success of the work we’re delivering and show clear correlations between channel outputs and business success.
Thirdly, the global nature of the business is hugely compelling. We have an 80-strong team of specialists located in eight countries across Asia, Europe and North America. When we say we can support clients across different geographies, we really mean it and this combined with the strong backing of our parent company, Next 15, ensures our thinking and outputs are truly global.
What are your ambitions for the business?
Publitek has had an interesting journey to this point as different businesses have come together to create a bit of a powerhouse in the deep tech and engineering space. We have a full service offering but there are certainly areas we want to invest in further and also sectors we’ll want to branch out into. This may happen organically or potentially through further acquisition but for now, I’m here to listen and learn from the team and hopefully provide some guidance on how we continue Publitek’s evolution.
I’m really excited about this opportunity and can’t wait to start meeting clients and partners across the industry. I haven’t moved around a great deal in my career and it needed to be the right opportunity and challenge for me to leave my previous team – Publitek ticks every box.