Nikkei Electronics is still Japan’s top title for reaching the electronic engineering community. Home spun editorial, 26 issues a year and a 36,500 circulation that’s paid for by subscription. Most publishers can only dream of running magazines like this. However, outside of Japan the story is very different. The English-language version of Nikkei Electronics Asia closed 2 years ago but Nikkei Electronic Taiwan and Nikkei Electronics Korea (each with about 8,000 – 10,000 circulation) both continued under joint venture deals. Nikkei Business Publishing ha licensed editorial content to them since January 2010. There is now speculation that the Taiwan and Korea titles may cease in print and only publish digital editions, or online content, from January 2011, but this has not been confirmed yet. Meanwhile, Nikkei Electronics China disappeared after a short-lived joint venture with IDG, who closed the publication then launched their own title, Electronics Design and Application World, seemingly with the support of many of the same advertisers that previously favoured Nikkei Electronics China. Nikkei BP is not the only publisher to rush into joint ventures in order to capture a share of the burgeoning market for advertising to electronics engineers in Asia. And it won’t be the last to be burned by some of the deals that seemed like a good idea at the time.