Electronics PR, or at least the media relations aspect of it, can play a vital role in boosting your website’s search engine visibility, if you or your agency know how to best take advantage of the opportunity.
In addition to ensuring your website is technically optimised, and has optimised content, your site needs inbound links from authoritative, industry-related websites and blogs. Each inbound link casts a vote for your web pages with Google and other search engines, and increases the visibility of your site to a larger audience.
But all links don’t deliver equal value. Google likes a wide dispersal of quality inbound links. It’s important to note that you can’t just rely on wire distribution services because the quality of links generated through these is dissipated by Google’s penalisation for duplicate content, and the “Domain Authority*” of websites that publishes content from newswires is generally pretty low.
SEO objectives can be undermined by targeting media only according to their readership and circulation. And in reverse, the media outlets with the strongest websites for SEO purposes might not be the most suitable for brand building or lead generation.
So how do you determine which websites to focus on for your link-building efforts? As a starting point, we’ve analysed the Domain Authority of the key electronics B2B media to help you make that decision, throwing in some consumer tech outlets for comparative purposes.
Our interactive table enables you to search by media title, or sector, and compare which websites can have the greatest impact on your SEO.
*Domain authority is a metric, developed by SEOMoz, to predict the ability of a website / domain to rank in search engines. Domain authority uses a 0 to 100 logarithmic scale. A high Domain Authority score means your complete website / all the pages on your domain have the potential to rank well in search engine results.