Event horizon: will live marketing remain a feature of your toolkit in 2021?

So it’s here. 2021. A year that arrives with new hope injected by the rollout of Covid vaccines across the world. However, an unrelenting wave of lockdowns and restrictions to quell coronavirus transmission makes it incredibly awkward to predict a clear roadmap for marketing activities. In particular, a challenging set of questions surrounds event participation Read more...

By |2021-01-22T13:11:54+00:00January 13th, 2021|

Should deep tech companies break off their engagement?

Since 2013 Publitek has compiled a bi-annual report that evaluates the social media activities of the world’s top 40 semiconductor companies. We have now released our first-ever report to provide the same insight for companies in the industrial automation sector. Having seen the initial numbers has led me to pose this question: Should deep Read more...

By |2020-12-03T15:02:34+00:00December 3rd, 2020|

Engineers Without Borders unites calls for educational reform to avert climate disaster

Despite the challenging conditions of 2020, Publitek’s pro-bono support for Engineers Without Borders UK continues and we are always excited and inspired by the amazing work that the organisation is doing. This month, Engineers Without Borders UK joined forces with its sister organisations around the world to call for reform to engineering education and professional Read more...

By |2020-11-18T15:51:33+00:00November 18th, 2020|

Five video marketing ideas for B2B tech companies

According to Hubspot,  85% of businesses are now using video as part of their marketing strategy. Video can be an ideal medium for communicating the complex ideas often associated with new technologies and technical products. Here are a few suggestions on how to get started: 1. A TV series Don’t panic, we don’t mean Read more...

By |2020-10-29T15:47:51+00:00October 29th, 2020|

Learning new things: how engineering education has responded to the COVID-19 pandemic

How do you learn engineering – traditionally a hands-on subject with a strong element of lab-based content – in a socially-distanced world which is discouraging physical interaction? That is the problematic question being faced by universities all over the world, as they grapple with having to manage profound change resulting from the impact of the Read more...

By |2020-10-15T09:07:36+00:00October 14th, 2020|

Webinar: The value of Insights

Jon Barrett and Chris Butcher discuss how to gain insights from research, audits and reporting. This session includes techniques for identifying and analyzing target audiences, marketing messages, and content, as well as how dashboard reports can be used to improve marcoms performance. Who's it for? Marketing professionals. No technical experience required. Read more...

By |2020-10-09T12:57:56+00:00October 8th, 2020|

Publitek-led rebranding helps to energize a growing clean energy organization

Two years ago, as part of our commitment to a clean energy future, Publitek began supporting Smart Grid Northwest with digital and event marketing services. As Smart Grid Northwest has evolved to meet its growing potential and new market challenges, Publitek has guided the organization through a successful rebrand, and more recently a change of Read more...

By |2020-09-22T17:53:06+00:00September 17th, 2020|

Webinar: How to choose the right marketing channels – narrowcast vs broadcast

Katherine Crone discusses martech, buyer journeys, broadcast and narrowcast tactics, and measurement and optimisation techniques to improve ROI. Who's it for? Marketing professionals. No technical experience required. Speakers Presented by Katherine Crone, Head of Advertising at Publitek. Next steps To discuss how your business could benefit from our Read more...

By |2020-09-16T08:41:34+00:00September 16th, 2020|

Why your c-suite ought to be actively promoting your brand on social media

Most successful B2B marketers understand the importance of social media as a means of promoting their brands, engaging with customers, prospects and partners and inspiring their employees. And frankly, while some traditional trade media have suffered during the pandemic, social media usage has increased by an average of seven minutes per day among adults Read more...

By |2020-09-08T13:51:18+00:00September 8th, 2020|