Who won the semiconductor industry social media league?

The 7th edition of Publitek’s semiconductor social media report brought to light, as ever, some findings that for those of us involved in semiconductor industry marketing are worth exploring. It’s no accident that the top 3 performing companies – AMD, Qualcomm, and NVIDIA – all have significant B2C profiles and, as a result, follower numbers Read more...

By |2021-05-18T13:08:14+00:00May 14th, 2021|

The hidden benefits of selecting the right technical agency

When you consider businesses that design, develop and sell engineering devices, products or system solutions in a B2B environment there are often three key functions that sit between the initial ‘blank sheet of paper’ (at the beginning of the design process) and revenues from sales. Those functions are: design-development, marketing and sales. For a business Read more...

By |2021-04-27T08:29:38+00:00April 26th, 2021|

Can AI write your technical content?

Artificial intelligence (AI) surrounds us all. AI, or more correctly termed machine learning, can be found in many different applications in your home, car, and workplace. Our relationship with machine learning applications started when we began to use voice-operated smartphone assistants like Apple's Siri or Google's Voice but voice recognition is just one example Read more...

By |2021-04-16T08:30:16+00:00April 16th, 2021|

The value of virtual award ceremonies

Let’s be honest, it’s been a weird year to work at an electronics marketing agency and a weird year in general for the whole electronics sector. There have been so many challenges and a whole lot of uncertainty. Yet, in times of trouble, successes still abound and companies in this industry are certainly not shy Read more...

By |2021-04-12T14:41:17+00:00April 7th, 2021|

Leveraging channel partner relationships

For most manufacturers, whatever industry they may be in, their channel partners provide an important part of the marketing mix. If we assume ‘channel’ to apply to any sale that isn’t direct, then the size of the channel and its contribution to sales can vary massively. For some companies, almost all of their sales may Read more...

By |2021-04-01T14:23:18+00:00April 1st, 2021|

Market research for technical businesses

Five insights for a successful marcoms campaign When preparing for a new campaign, it is valuable to consider not only what you are trying to achieve but also who you are seeking to influence. There is a characteristic, that many industrial, electronics, and deep tech businesses share, which is a desire to ‘get going’ and Read more...

By |2021-04-28T18:09:51+00:00March 18th, 2021|

How to prepare for a media interview

And what happens when the phone goes down? If you have ever been interviewed by a journalist and wondered what happens next, read on... As an ex-journalist with hundreds of hours of telephone interviews under my belt, along with the thousands of published stories that came after those interviews, I feel I’m in a privileged Read more...

By |2021-03-11T15:32:40+00:00March 11th, 2021|

Online, all the time: Six ways to overcome digital fatigue when marketing to engineers.

These are unprecedented times in the business world, with lockdowns in place and many people from engineering businesses spending the majority of their time working from home, many for the first time in their careers. There are no overseas trips, exhibitions, or department meetings; no water-cooler conversations, lunchtimes with colleagues, or after-work drinks. With such Read more...

By |2021-02-18T14:28:44+00:00February 18th, 2021|