News and views

Is an influencer really going to share your tech content?

In technology B2B marketing we are spending thousands of dollars daily on creating content for our customers. There are many rules and guidelines available to us all from trusted sources on how best to do this: Be clear about your goal before your start – is this about qualified leads or brand loyalty? Be creative, [...]

By |2018-07-09T10:49:39+00:00July 4th, 2018|

Centralising your tech B2B PR – can you afford not to?

We’ve all experienced the cyclical impact of the highs and lows of the economy on our business and ultimately during a low, the first thing to be affected tends to be the marketing and PR budget. Companies who have traditionally enjoyed bigger budgets and local PR agency representation in each territory they operate in are [...]

By |2018-07-12T22:01:41+00:00July 4th, 2018|

Account Based Marketing: five benefits for B2B tech marketers

ABM is gaining attraction as the viable complement to traditional sales and marketing efforts. As much as 70% of a B2B marketing budgets went to ABM in 2016, and this figure is on the rise according to research conducted by Sirius Decisions. With ABM expected to be a major part of many brands' marketing strategies, [...]

By |2018-07-09T10:49:40+00:00July 4th, 2018|

How semiconductor companies can increase Instagram engagement

Guest post by Meg from Straightforword Our recent study into the social media activity of top companies within the semiconductor industry revealed that Instagram outperformed other platforms on engagement. We were surprised to discover, however, that many companies are not embracing the platform. Half of the companies in the study don’t have Instagram at all [...]

By |2018-07-27T10:05:50+00:00July 4th, 2018|

How successful is B2B e-mail marketing today in the context of its competitor lead nurturing tools?

In today’s multi-dimensional digital technical B2B media landscape, filled with rafts of technical content and information, the fight for your customer‘s attention has never been more challenging. Armed with many tactics –from IP targeting and PPC, programmatic ad buying to social media, B2B marketers now have multiple, trackable means of  reaching their B2B buyer helping to [...]

By |2018-07-12T08:53:11+00:00May 4th, 2018|

WIN A TRIP TO CES 2019 – Flights, Accommodation & Show Entry

  Publitek's Electronic Product News is offering a unique opportunity to visit Las Vegas for next year’s Consumer Electronic Show - CES. To enter the prize draw, simply sign up for the Electronic Product News e-newsletter. Go to www.electronicproductnews.com/signup and use the code CES2019 to get involved. The winner will be notified on June 1st, 2018. When [...]

By |2018-07-12T08:52:56+00:00February 28th, 2018|

Publitek launches advertising-free, “one-click” website and newsletter for sourcing the latest electronic components

Publitek has developed a new digital resource for electronics design engineers that takes a different approach to traditional trade media. Electronic Product News is a website and e-newsletter focused exclusively on the latest developments in electronic components and sub-systems. The news is independently sourced and reviewed by our editors who also ensure that all the featured products [...]

By |2018-07-12T08:53:02+00:00February 8th, 2018|

Publitek opens US office headed by Kerry McClenahan

Kerry McClenahan to spearhead Publitek's growth in North America. Publitek has acquired McBru, a similar B2B tech agency based in Portland, Oregon. With immediate effect, McBru becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion this year following the establishment [...]

By |2018-02-18T18:55:28+00:00February 5th, 2018|

Technical content marketing tip 4: three ways to evaluate 3rd party sites for your content

In B2B technical content marketing, particularly in electronics and engineering, there's a host of 3rd party trade media sites that welcome authoritative contributed technical articles, white papers and blog posts. Most of them are astute enough to ask for unique content because they're aware of the tendency of search engines to downgrade duplicate content with respect [...]

By |2018-08-13T11:25:21+00:00January 30th, 2018|