EVs gain the momentum needed for the drive to mass adoption

By |2023-09-25T17:07:05+01:00September 25th, 2023|

For a range of technical, commercial and practical reasons, the electric vehicle (EV) market is now gaining some serious momentum. After a slow initial start, the brakes are now truly off, and some argue that regardless of government legislation around the banning of selling internal combustion engine (ICE) cars at the end of this Read more...

Quality content in the digital era and its B2B significance

By |2023-09-15T09:52:54+01:00September 15th, 2023|

In today’s digital era, creating exceptional content is fundamental for successful marketing as there’s a constant demand for high-quality information. For B2B deep tech brands, exceptional content can foster trust and build brand affinity which is vital for future growth. The digital landscape offers an abundance of information and well-written, authoritative, and technically accurate Read more...

Publitek Launches Seer, an Advanced Platform for Data-Driven Marketing and Communications

By |2023-10-13T15:14:32+01:00September 12th, 2023|

With a focus on marketing and communications performance and analysis, Seer pulls data from multiple sources with the ability to process, analyse and visualise performance and insights instantly Publitek, a B2B technology brand awareness and demand generation agency, has announced the launch of Seer, an advanced data platform that delivers customisable marketing and communications Read more...

The changing face of engineering: 3 trends in the industry

By |2023-09-12T09:32:25+01:00September 12th, 2023|

Electronics companies have always had disruptions to deal with, everything from world events to technological advances, but globalization has made such upheavals more complicated and harder to manage than ever. Meanwhile, globalization has been almost as transformative for electronics engineers as it has been for the companies they work for. Distinct local, national and Read more...

Digital communications: next gen engineers versus career pros

By |2023-09-06T09:18:19+01:00September 6th, 2023|

In the ever-evolving digital landscape, connecting with engineers across different generations demands a dynamic approach. With the current generation and the next generation embracing technology and knowledge sharing in distinct ways, understanding their preferences and tailoring content to suit their needs is crucial for effective engagement. Engaging the current generation through digital communications The Read more...

Unbreakable bonds: how to create brand affinity as a deep tech business

By |2023-08-16T14:30:45+01:00August 16th, 2023|

B2B marketing has traditionally focused on promoting the features and technical advantages of products and innovations. The concept of branding has often been dismissed as too superficial and only relevant in the B2C sector. However, this viewpoint overlooks a crucial fact: ultimately, people do business with people, and whilst most B2B technology businesses do Read more...

Twitter/X versus Threads: Social media strategies in a time of change

By |2023-08-10T09:24:20+01:00August 10th, 2023|

The world of social media never stands still. Established platforms evolve and change, while new ones emerge and disrupt the landscape, sometimes seemingly overnight. In recent months, Elon Musk's ownership of Twitter has exacerbated this unpredictability – characterized most recently by the controversial rebrand to X. Meanwhile, Meta has seized the opportunity to capitalize on Read more...

What secondment means at Publitek: experience on the job

By |2023-08-07T17:27:03+01:00August 7th, 2023|

The Publitek Secondment Program enables a team member from one of our global locations to spend time in another to learn more about our business, our clients – and themselves. We interviewed Catriona Corrigan, an Account Executive based in the UK, about her experiences of a two-week secondment to our US office in Portland, Read more...

Why aren’t more B2B tech companies using paid social media to target their customers?

By |2023-08-02T11:09:08+01:00August 2nd, 2023|

Paid social media campaigns have traditionally been considered a B2C marketing channel, but at Publitek we think it’s time for B2B tech brands to reap the benefits too. The shifting media landscape demands a change in marketing strategy The rapid growth in digital media and social platforms like LinkedIn, WeChat, Facebook, TikTok, Instagram, YouTube Read more...

5 things to consider when introducing marketing automation

By |2023-07-21T11:13:05+01:00July 21st, 2023|

When B2B companies introduce marketing automation, what are the 5 key areas to consider? Demographics are shifting B2B buyer behavior. With increasingly self-guided research and buying processes, the pressure on deep-tech companies to ramp up and personalize their content marketing is growing significantly. Marketing teams relying purely on manual processes are struggling to keep Read more...