Technical content creation has become a ‘must-have’ for all deep tech businesses, and the responsibility for satisfying the seemingly insatiable demand for content usually falls to the marketing team. Marketing communications specialists find themselves managing multiple content generation projects in the quest to keep websites fresh and channels full of topical content. What often starts Read more...
Tell us a bit about yourself I have been working in PR and comms for over 20 years, the majority of this time at Nelson Bostock, which is a UK-based technology PR and comms agency which works with global technology companies and challenger brands including Google, BT, Canon and Twilio. I’m passionate about technology and the role Read more...
Content generation and public relations have changed a lot since I joined the challenging world of marketing for deeply technical businesses 16 years ago. Back then, technical articles - the term ‘content’ came along much later - were predominantly created for editorial use. Now they are more likely to be used on a website Read more...
In a data-driven world, it is natural and necessary for PR to keep pace with the demand for measurable outputs. The elusive aim of measuring the results generated through media relations activity has become even more of a focus in the current technical marketing agency environment, dominated as it is by lead and demand gen Read more...
The 7th edition of Publitek’s semiconductor social media report brought to light, as ever, some findings that for those of us involved in semiconductor industry marketing are worth exploring. It’s no accident that the top 3 performing companies – AMD, Qualcomm, and NVIDIA – all have significant B2C profiles and, as a result, follower numbers Read more...
When you consider businesses that design, develop and sell engineering devices, products or system solutions in a B2B environment there are often three key functions that sit between the initial ‘blank sheet of paper’ (at the beginning of the design process) and revenues from sales. Those functions are: design-development, marketing and sales. For a business Read more...
Artificial intelligence (AI) surrounds us all. AI, or more correctly termed machine learning, can be found in many different applications in your home, car, and workplace. Our relationship with machine learning applications started when we began to use voice-operated smartphone assistants like Apple's Siri or Google's Voice but voice recognition is just one example Read more...
Let’s be honest, it’s been a weird year to work at an electronics marketing agency and a weird year in general for the whole electronics sector. There have been so many challenges and a whole lot of uncertainty. Yet, in times of trouble, successes still abound and companies in this industry are certainly not shy Read more...
For most manufacturers, whatever industry they may be in, their channel partners provide an important part of the marketing mix. If we assume ‘channel’ to apply to any sale that isn’t direct, then the size of the channel and its contribution to sales can vary massively. For some companies, almost all of their sales may Read more...
Five insights for a successful marcoms campaign When preparing for a new campaign, it is valuable to consider not only what you are trying to achieve but also who you are seeking to influence. There is a characteristic, that many industrial, electronics, and deep tech businesses share, which is a desire to ‘get going’ and Read more...