Why aren’t more B2B tech companies using paid social media to target their customers?

By |2023-08-02T11:09:08+01:00August 2nd, 2023|

Paid social media campaigns have traditionally been considered a B2C marketing channel, but at Publitek we think it’s time for B2B tech brands to reap the benefits too. The shifting media landscape demands a change in marketing strategy The rapid growth in digital media and social platforms like LinkedIn, WeChat, Facebook, TikTok, Instagram, YouTube Read more...

5 things to consider when introducing marketing automation

By |2023-07-21T11:13:05+01:00July 21st, 2023|

When B2B companies introduce marketing automation, what are the 5 key areas to consider? Demographics are shifting B2B buyer behavior. With increasingly self-guided research and buying processes, the pressure on deep-tech companies to ramp up and personalize their content marketing is growing significantly. Marketing teams relying purely on manual processes are struggling to keep Read more...

Adopting AI in deep tech B2B marketing

By |2023-07-13T11:02:10+01:00July 13th, 2023|

The role of AI in the deep tech industry The near and long-term impact of Artificial Intelligence in all walks of life is a topic consistently in the headlines nowadays, and it seems a cause for excitement and worry in equal measure. The potential to assist, improve and expedite previously ‘human-driven’ processes is being Read more...

The Value of Reputation in Business

By |2023-07-04T12:01:01+01:00July 4th, 2023|

The business reputation landscape has shifted dramatically over recent years to a place where transparency, authenticity, accountability, and generally doing good for both the world in which a business operates and for those who are invested in it have become vital to success. The need for a clear brand vision There has long been Read more...

Celebrating Women in Engineering – Interview

By |2023-07-04T10:43:54+01:00June 23rd, 2023|

Interview with Dulcie Elliot Happy Women in Engineering Day! We have invited Dulcie Elliot, part of our Publitek team, for a conversation about her experience working in engineering, and the importance of recognising the achievements women have accomplished in this industry. Dulcie Elliot, Content Director What is your current role and the Read more...

B2B communications agencies Publitek and SAMS Network merge to form electronics powerhouse

By |2023-07-04T10:44:45+01:00June 20th, 2023|

Michael Hennen, CEO and owner of SAMS Network (right), and Mark Herten, Managing Director at Publitek GmbH (left), celebrate the completion of the deal. Publitek, a leading communications agency for B2B deep-tech companies, has acquired SAMS Network ("SAMS"), a PR agency brand known primarily in the European embedded computing industry. As part Read more...

The role of Communities within Marketing Communications

By |2023-07-03T14:30:37+01:00May 30th, 2023|

In today's hyperconnected world, marketing approaches need to evolve to become more people-centric and relationship-driven. Gone are the days when end users were satisfied with being mere subscribers or entries in a customer database. Nowadays, they expect a personalized and engaging experience. According to a recent Salesforce report, a staggering 84% of customers say that Read more...

How Design Thinking Can Improve Your B2B Communication Strategy

By |2023-05-15T07:21:02+01:00May 4th, 2023|

Design Thinking is not a new concept, yet it’s not widely applied to B2B communications. But if you really need to connect with highly technical audiences, you should get to know this flexible approach to innovation. Why Design Thinking? Because engineers and other technical professionals recognize empty marketing in a heartbeat, and they hate Read more...

Big Tech and Deep Tech – Driving Sustainable Innovation and Invention

By |2023-04-28T11:30:44+01:00April 26th, 2023|

Big tech and Industry 4.0, the Fourth Industrial Revolution Over many decades, technology has been a great enabler helping us be more productive and efficient, and arguably making life more fulfilling and enjoyable. But when considering aspects such as environmental impact and sustainability, it has also sometimes been the source of many challenges and Read more...