Secondment program boosts One Publitek initiative

By |2023-04-28T08:56:48+01:00January 16th, 2023|

Coming out of the various global lockdowns over the past year or so, one of our key priorities was to make stronger connections between our teams in Europe and the US. What better way to do this, than with a secondment program. I cannot recommend this highly enough. The opportunity to learn from colleagues in Read more...

Community Marketing: using data to understand audiences

By |2022-11-30T16:46:30+00:00November 30th, 2022|

I participated in a panel recently at electronica on marketing to the next generation of engineers and it really got me thinking about how our industry is changing and what this means for our clients. There is so much data out there which analyses the demographic shift that’s going on, not just in our industries, but Read more...

The semiconductor industry social media league in 2022

By |2022-11-28T11:31:03+00:00November 28th, 2022|

So, who’s winning the battle for the mindshare of the semiconductor industry’s audience on social media? Read on to find out... Now in its eighth edition, our latest research into the semiconductor industry’s social media practices is again ready for review. Like in previous editions, we looked at the online presence of the 60 Read more...

The start of the Publitek ESG journey

By |2022-03-01T09:32:13+00:00February 24th, 2022|

In the past, CSR has had its own corner in a typical engineering or technical business. Largely it has consisted of standalone activities and charitable endeavours as a bolt-on to daily operations and generally separate from the core of the business, its ethos or goals. Arguably, the pandemic has sped up the corporate shift Read more...

What’s the future for technical B2B trade fairs?

By |2022-02-04T16:19:13+00:00February 4th, 2022|

Photo by Stephany Momon on Unsplash What’s the future for technical B2B trade fairs? For almost two years the Covid pandemic has been raging across the globe, with all the negative consequences that come with it, of which we are all too aware. One of the business sectors affected the most is the event industry. Had Read more...

Welcome to the new look Publitek

By |2022-02-02T13:05:41+00:00February 2nd, 2022|

Over the years, Publitek has evolved into a global, full-service marketing agency, working with some of the world’s most exciting and innovative technology companies. However, we didn’t feel that our brand has kept pace with our changing proposition and the services we offer. It no longer reflected the passion we all feel for the Read more...

Has Covid-19 changed how we define ‘Business Growth’

By |2021-12-03T17:09:01+00:00December 3rd, 2021|

Publitek’s parent company Next 15 is proud to count many of the world’s top businesses amongst its customers. In July and August 2021, we reached out to our clients and via LinkedIn networks, to explore what growth truly means to them in the new world order. 250 responded, ranging from Marketing Managers to CFOs Read more...