Publitek has partnered with Electronic Specifier and Hearst Business Media Electronics Group to conduct the most comprehensive independent study of the sources of product and technology information used by European electronics engineers. Modeled on Hearst’s North American Engineer and Supplier Interface Study, the survey, which was conducted in 4 languages, received 361 responses from 15 countries. 27% of respondents were from Germany, Europe’s largest electronics economy. The survey results present a highly accurate and reliable portrait of design engineer attitudes, perceptions, and behaviours. It has been designed to help marketing professionals develop more effective marketing communications strategies in a rapidly changing media landscape. The European Engineer and Supplier Interface Study will be published in December 2011. To receive a link to a PDF copy of the results on the morning of publication, please send a request to [email protected]
By Bob Jones|2011-11-03T12:17:29+00:00November 3rd, 2011|
About the Author: Bob Jones
Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996. He is a member of the IEEE and the IET and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.