Publitek News recently caught up with Patrick Mannion, newly appointed Director of Content for Hearst’s Electronic Products. I spoke with him about the reasons behind his move from UBM to Hearst and his plans for the Electronic Products brand. On his move, he said, “I realised that the industry is all about products – specs, procurement, distributors – and nobody does products better than Electronic Products. They also offered me the opportunity is to develop the online offering, starting with a re-launch of the IC Master web site. But Patrick does not see Hearst taking EE Times’ path of dramatically shrinking print circulation. Electronic Products still has a print circulation of over 123,000 each month (ABC audit, June 2010). Hearst already has some strong online offerings including IC Master and 21IC in China, so it’s no stranger to the medium. Once you get through the invasive ‘boom box’ advertisement that hits you as you log on at, you find a clean, easy-to-navigate site where it doesn’t take a dozen clicks to get to your destination. Feature articles, videos, blogs, parts search and reference design information is all easily accessed. A good parametric search tool for popular groups of components could make it even more powerful, but that’s a weakness of many sites, including those of the major electronic component distributors.