Video has become increasingly important in B2B marketing. As such Penton has announced a fresh new look of its EngineeringTV website. The publishing group has partnered with Magnify.net to restructure the site, first launched in 2007.
Engineers can now browse its video libraries on specific technology topics as well as by company brands, tradeshows, or what it’s calling publication-specific video playlists. The site also gives contextually related materials within each video.