In early June, Sandvik Coromant hosted its two-day EMO 2011 preview press event. Key media from around the world were invited to join Sandvik in Sandviken, Sweden for a look at the company’s latest business forecast and trends, new product developments and technologies, plus methods and processes due to be announced at the EMO exhibition in Hanover, Germany (19 – 24 September 2011).

Pinnacle Marketing was charged with ensuring a high media turnout, eventually securing attendance from more than 50 key media representatives, including editors from Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Italy, the Netherlands, Spain and the UK, along with their counterparts from Asia and the USA.

The preview event was designed to highlight to the media how Sandvik Coromant has a lot more to offer than just the cost savings and productivity achieved through using their tools. Editors learned about the company’s value chain offering and looked at key business areas such as tool library services and tooling management, logistics, machine tool solutions, recycling and manufacturing economics.

The itinerary was packed with presentations and demonstrations of the latest advancements in automotive, aerospace and composite machining and gear milling applications, plus numerous photo opportunities and one-on-one briefings. All media walked away fully up to date with the latest from Sandvik and the event received excellent feedback from attendees. We anticipate confirmation of their satisfaction via media coverage in the coming weeks.

Sandvik Coromant will exhibit at EMO from the 19 – 24 September 2011 in Hall 5 (Stand B20).