Publitek has reached an agreement to be represented in Japan by Mr. Hitoshi Kasai. Mr. Kasai becomes President Japan for Publitek with responsibilities for serving the agency’s global clients in Japan and for management of media and analyst relations in the country.
The deal deepens a successful 15-year relationship between Publitek and MIACIS Associates, Mr. Kasai’s existing agency, through which he will continue to work with a small number of clients outside of the technology sector. All technology clients will now be served under the Publitek brand.
Commenting on the agreement, Publitek’s Chairman, Bob Jones, said, “Our experience in working with Kasai-san over the past 15 years has been universally successful and we already partner for our global work with several clients including Kemet, Mouser Electronics, ON Semiconductor and Silicon Labs. Formalising our relationship under this new agreement with build upon this success. It will offer Japanese technology clients local representation with access to a deeply technical, global marketing communications service. At the same time, Publitek’s North American and European clients will benefit from expert consulting aligned to the unique cultural requirements of the Japanese market.”
Hitoshi Kasai added, “I see many opportunities to bring Publitek’s uniquely technical marketing communications services to Japanese customers, most notably those working in the electronic components and other highly technical markets. This agreement is a natural extension of our proven long-term partnership and I am delighted to be further supporting Publitek’s global team.”
About Hitoshi Kasai
As the principal of MIACIS, Kasai has managed a variety of PR projects with more than 50 global tech clients to support their marketing communications success in Japan since 1998. Prior to founding MIACIS, he was manager of corporate communications at Silicon Graphics Japan and PR planner at Applied Materials Japan. Kasai received a BA in Economics from Tokyo Metropolitan University and an MA in Communication Studies from Tokyo Keizai University of Japan. He published his first book entitled “Ivy Lee, a Pioneer of Modern Public Relations” in November 2016.
