Goldstein Group Communications and Hearst Business Media (publisher of Electronic Products, EEM.com and other B2B media), have released the results of an online research study amongst US B2B marketers. Budgets look set to rise next year and the focus will be on search engine marketing and lead quality with this activity taking 38% of budgets. That’s according to the eighty-four respondents.
Bill Barron, VP Publishing Director at Hearst Electronics Group summed up the biggest challenge for marketers: “Companies are still struggling with plotting the uninterrupted path from lead to order, something that’s always been easier said than done.”
Adding social media into the mix isn’t going to make ROI any easier to calculate (Ed.)
More information is available from Goldstein.