As specialists in B2B electronics content marketing and PR, Publitek is continually undertaking new research to help our clients communicate more effectively with their audiences.
In September 2013, we released our first report examining the social media activity, presence and best practice of the leading semiconductor companies.
Based on research in August 2014, Issue 2 is now published. It covers more semiconductor companies and we’ve adapted some of the metrics to reflect the evolving principles of good practice for each social media channel.
The results show how channels can be used more effectively to increase message reach and improve engagement, including:
- Blogs are under-utilised, despite the obvious SEO benefits
- Only half of the reviewed companies reply to blog comments
- Thousands of followers are ignored on Facebook and YouTube