Revealed: who's winning the social media battle in the semiconductor industry?

For this latest report, we researched the social media activity, presence and best practice of the leading semiconductor companies. (Companies selected by gross turnover – main source: Wikipedia)

The report covers the activities of each company on:

Twitter
Facebook
Google+
LinkedIn
Blogs
YouTube

The companies were ranked by their performance in each channel (number of followers, likes etc.), a ‘best practice’ weighting was applied for each channel, then an average overall social media score was calculated. There are quite a few surprises in the results.

A PDF copy of the full report, including a list of best practice guidelines for each social media channel, is available here.

Ranking	Company	Average of position rank in each channel
1	Qualcomm	2.33
2	Texas Instruments	2.83
3	AMD	3.67
4	Fujitsu	4.17
5	Atmel	7.33
6	ARM	7.50
7	Freescale Semiconductor	7.50
8	Broadcom	8.00
9	NXP	9.50
10	Xilinx	10.50
11	Analog Devices	10.83
12	STMicroelectronics	11.17
13	Micron Technology	11.67
14	Infineon Technologies	12.50
15	Renesas Electronics	14.17
16	SK Hynix	14.83
17	MediaTek	16.17
18	Rohm Semiconductor	16.33
19	Nichia	19.00

Ranking	Company	# blog posts	Good practice
1	Texas Instruments	363	5
2	Atmel	383	3
3	SK Hynix	267	2
4	Qualcomm	64	5
5	Broadcom	54	3
6	Fujitsu	45	3
7	NXP	41	2
8	AMD	33	3
9	Micron Technology	29	4
10	ARM	25	4
11	Freescale Semiconductor	30	2
12	Xilinx	13	1

Ranking	Company	Likes	Good Practice
1	AMD	1,374,905	5
2	Qualcomm	475,422	5
3	Atmel	127,546	5
4	Texas Instruments	38,595	5
5	Freescale Semiconductor	27,511	4
6	ARM	21,383	5
7	Fujitsu	23,062	4
8	Xilinx	10,197	5
9	Broadcom	5,643	3
10	Analog Devices	4,597	4
11	STMicroelectronics	3,723	2
12	NXP	3,253	3
13	Micron Technology	4,515	0
14	Infineon Technologies	2,327	4
15	Rohm Semiconductor	2,130	2
16	Renesas Electronics	1,630	3
17	MediaTek	1,649	0
18	SK Hynix	714	1
19	Nichia	331	0

Ranking	Company	Followers	Tweets	Good Practice
1	Qualcomm	77,537	4,244	4
2	Fujitsu	45,563	3,087	4
3	AMD	31,217	2,744	5
4	Texas Instruments	27,539	6,876	5
5	Broadcom	21,300	2,639	4
6	Freescale Semiconductor	12,986	4,780	5
7	NXP	10,901	4,138	5
8	Analog Devices	9,301	5,252	5
9	Atmel	9,000	4,436	5
10	Xilinx	7,903	2,565	5
11	Micron Technology	5,415	718	5
12	Renesas Electronics	4,624	2,687	5
13	STMicroelectronics	2,751	862	4
14	ARM	2,211	2,234	4
15	Rohm Semiconductor	2,224	298	3
16	Infineon Technologies	1,003	546	4
17	MediaTek	882	423	3
18	SK Hynix
19	Nichia

Ranking	Company	Followers	+1’s	Good Practice
1	AMD	19,738	31,341	4
2	Texas Instruments	n/a	8,076	5
3	ARM	1,844	3,262	4
4	Fujitsu	1,974	2,566	5
5	Qualcomm	1,556	2,125	4
6	Freescale Semiconductor	1,066	1,959	4
7	Analog Devices	830	1,140	5
8	STMicroelectronics	n/a	746	5
9	Xilinx	426	710	5
10	Atmel	210	732	4
11	Broadcom	308	445	4
12	NXP	78	122	4
13	Renesas Electronics	79	108	4
14	Infineon Technologies	31	76	4
15	Rohm Semiconductor	44	64	1
16	MediaTek	8	9	2
17	SK Hynix
18	Micron Technology
19	Nichia

Ranking	Company	Followers	Good Practice
1	Qualcomm	122,326	3
2	Texas Instruments	82,854	5
3	Fujitsu	63,548	5
4	AMD	57,744	5
5	Broadcom	56,298	5
6	STMicroelectronics	49,043	3
7	Freescale Semiconductor	45,691	3
8	NXP	34,698	3
9	Infineon Technologies	25,455	4
10	ARM	22,833	5
11	Micron Technology	21,959	5
12	Xilinx	22,174	4
13	Analog Devices	21,488	3
14	Atmel	13,829	5
15	MediaTek	5,790	1
16	SK Hynix	2,935	3
17	Renesas Electronics	3,683	1
18	Rohm Semiconductor	610	1
19	Nichia	328	1

Ranking	Company	Views	Subscribers	Good Practice
1	Qualcomm	13,253,062	11,228	5
2	ARM	8,621,814	6,520	2
3	Fujitsu	2,895,580	944	5
4	Texas Instruments	2,054,498	3,942	5
5	AMD	1,804,764	20,393	5
6	Atmel	1,223,638	3,271	5
7	Infineon Technologies	1,174,178	2,520	5
8	Micron Technology	881,280	699	4
9	Analog Devices	547,254	2,369	5
10	Freescale Semiconductor	477,246	3,092	5
11	NXP	452,049	1,373	5
12	Xilinx	379,403	2,688	5
13	Broadcom	259,253	617	4
14	Renesas Electronics	200,935	676	4
15	STMicroelectronics	182,631	981	4
16	MediaTek	124,754	1,002	4
17	SK Hynix	2,565	3	1
18	Rohm Semiconductor	162	3	1
19	Nichia

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Revealed: who’s winning the social media battle in the semiconductor industry?

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