For this latest report, we researched the social media activity, presence and best practice of the leading semiconductor companies. (Companies selected by gross turnover – main source: Wikipedia)
The report covers the activities of each company on:
- Twitter
- Facebook
- Google+
- LinkedIn
- Blogs
- YouTube
The companies were ranked by their performance in each channel (number of followers, likes etc.), a ‘best practice’ weighting was applied for each channel, then an average overall social media score was calculated. There are quite a few surprises in the results.
A PDF copy of the full report, including a list of best practice guidelines for each social media channel, is available here.
Ranking |
Company |
Average of position rank in each channel |
1 |
Qualcomm |
2.33 |
2 |
Texas Instruments |
2.83 |
3 |
AMD |
3.67 |
4 |
Fujitsu |
4.17 |
5 |
Atmel |
7.33 |
6 |
ARM |
7.50 |
7 |
Freescale Semiconductor |
7.50 |
8 |
Broadcom |
8.00 |
9 |
NXP |
9.50 |
10 |
Xilinx |
10.50 |
11 |
Analog Devices |
10.83 |
12 |
STMicroelectronics |
11.17 |
13 |
Micron Technology |
11.67 |
14 |
Infineon Technologies |
12.50 |
15 |
Renesas Electronics |
14.17 |
16 |
SK Hynix |
14.83 |
17 |
MediaTek |
16.17 |
18 |
Rohm Semiconductor |
16.33 |
19 |
Nichia |
19.00 |
Ranking |
Company |
# blog posts |
Good practice |
1 |
Texas Instruments |
363 |
5 |
2 |
Atmel |
383 |
3 |
3 |
SK Hynix |
267 |
2 |
4 |
Qualcomm |
64 |
5 |
5 |
Broadcom |
54 |
3 |
6 |
Fujitsu |
45 |
3 |
7 |
NXP |
41 |
2 |
8 |
AMD |
33 |
3 |
9 |
Micron Technology |
29 |
4 |
10 |
ARM |
25 |
4 |
11 |
Freescale Semiconductor |
30 |
2 |
12 |
Xilinx |
13 |
1 |
Ranking |
Company |
Likes |
Good Practice |
1 |
AMD |
1,374,905 |
5 |
2 |
Qualcomm |
475,422 |
5 |
3 |
Atmel |
127,546 |
5 |
4 |
Texas Instruments |
38,595 |
5 |
5 |
Freescale Semiconductor |
27,511 |
4 |
6 |
ARM |
21,383 |
5 |
7 |
Fujitsu |
23,062 |
4 |
8 |
Xilinx |
10,197 |
5 |
9 |
Broadcom |
5,643 |
3 |
10 |
Analog Devices |
4,597 |
4 |
11 |
STMicroelectronics |
3,723 |
2 |
12 |
NXP |
3,253 |
3 |
13 |
Micron Technology |
4,515 |
0 |
14 |
Infineon Technologies |
2,327 |
4 |
15 |
Rohm Semiconductor |
2,130 |
2 |
16 |
Renesas Electronics |
1,630 |
3 |
17 |
MediaTek |
1,649 |
0 |
18 |
SK Hynix |
714 |
1 |
19 |
Nichia |
331 |
0 |
Ranking |
Company |
Followers |
+1’s |
Good Practice |
1 |
AMD |
19,738 |
31,341 |
4 |
2 |
Texas Instruments |
n/a |
8,076 |
5 |
3 |
ARM |
1,844 |
3,262 |
4 |
4 |
Fujitsu |
1,974 |
2,566 |
5 |
5 |
Qualcomm |
1,556 |
2,125 |
4 |
6 |
Freescale Semiconductor |
1,066 |
1,959 |
4 |
7 |
Analog Devices |
830 |
1,140 |
5 |
8 |
STMicroelectronics |
n/a |
746 |
5 |
9 |
Xilinx |
426 |
710 |
5 |
10 |
Atmel |
210 |
732 |
4 |
11 |
Broadcom |
308 |
445 |
4 |
12 |
NXP |
78 |
122 |
4 |
13 |
Renesas Electronics |
79 |
108 |
4 |
14 |
Infineon Technologies |
31 |
76 |
4 |
15 |
Rohm Semiconductor |
44 |
64 |
1 |
16 |
MediaTek |
8 |
9 |
2 |
17 |
SK Hynix |
|
|
|
18 |
Micron Technology |
|
|
|
19 |
Nichia |
|
|
|
Ranking |
Company |
Followers |
Good Practice |
1 |
Qualcomm |
122,326 |
3 |
2 |
Texas Instruments |
82,854 |
5 |
3 |
Fujitsu |
63,548 |
5 |
4 |
AMD |
57,744 |
5 |
5 |
Broadcom |
56,298 |
5 |
6 |
STMicroelectronics |
49,043 |
3 |
7 |
Freescale Semiconductor |
45,691 |
3 |
8 |
NXP |
34,698 |
3 |
9 |
Infineon Technologies |
25,455 |
4 |
10 |
ARM |
22,833 |
5 |
11 |
Micron Technology |
21,959 |
5 |
12 |
Xilinx |
22,174 |
4 |
13 |
Analog Devices |
21,488 |
3 |
14 |
Atmel |
13,829 |
5 |
15 |
MediaTek |
5,790 |
1 |
16 |
SK Hynix |
2,935 |
3 |
17 |
Renesas Electronics |
3,683 |
1 |
18 |
Rohm Semiconductor |
610 |
1 |
19 |
Nichia |
328 |
1 |
Ranking |
Company |
Views |
Subscribers |
Good Practice |
1 |
Qualcomm |
13,253,062 |
11,228 |
5 |
2 |
ARM |
8,621,814 |
6,520 |
2 |
3 |
Fujitsu |
2,895,580 |
944 |
5 |
4 |
Texas Instruments |
2,054,498 |
3,942 |
5 |
5 |
AMD |
1,804,764 |
20,393 |
5 |
6 |
Atmel |
1,223,638 |
3,271 |
5 |
7 |
Infineon Technologies |
1,174,178 |
2,520 |
5 |
8 |
Micron Technology |
881,280 |
699 |
4 |
9 |
Analog Devices |
547,254 |
2,369 |
5 |
10 |
Freescale Semiconductor |
477,246 |
3,092 |
5 |
11 |
NXP |
452,049 |
1,373 |
5 |
12 |
Xilinx |
379,403 |
2,688 |
5 |
13 |
Broadcom |
259,253 |
617 |
4 |
14 |
Renesas Electronics |
200,935 |
676 |
4 |
15 |
STMicroelectronics |
182,631 |
981 |
4 |
16 |
MediaTek |
124,754 |
1,002 |
4 |
17 |
SK Hynix |
2,565 |
3 |
1 |
18 |
Rohm Semiconductor |
162 |
3 |
1 |
19 |
Nichia |
|
|
|
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