For this latest report, we researched the social media activity, presence and best practice of the leading semiconductor companies. (Companies selected by gross turnover – main source: Wikipedia)
The report covers the activities of each company on:
- Twitter
- Facebook
- Google+
- LinkedIn
- Blogs
- YouTube
The companies were ranked by their performance in each channel (number of followers, likes etc.), a ‘best practice’ weighting was applied for each channel, then an average overall social media score was calculated. There are quite a few surprises in the results.
A PDF copy of the full report, including a list of best practice guidelines for each social media channel, is available here.
| Ranking | Company | Average of position rank in each channel |
|---|
| 1 | Qualcomm | 2.33 |
| 2 | Texas Instruments | 2.83 |
| 3 | AMD | 3.67 |
| 4 | Fujitsu | 4.17 |
| 5 | Atmel | 7.33 |
| 6 | ARM | 7.50 |
| 7 | Freescale Semiconductor | 7.50 |
| 8 | Broadcom | 8.00 |
| 9 | NXP | 9.50 |
| 10 | Xilinx | 10.50 |
| 11 | Analog Devices | 10.83 |
| 12 | STMicroelectronics | 11.17 |
| 13 | Micron Technology | 11.67 |
| 14 | Infineon Technologies | 12.50 |
| 15 | Renesas Electronics | 14.17 |
| 16 | SK Hynix | 14.83 |
| 17 | MediaTek | 16.17 |
| 18 | Rohm Semiconductor | 16.33 |
| 19 | Nichia | 19.00 |
| Ranking | Company | # blog posts | Good practice |
|---|
| 1 | Texas Instruments | 363 | 5 |
| 2 | Atmel | 383 | 3 |
| 3 | SK Hynix | 267 | 2 |
| 4 | Qualcomm | 64 | 5 |
| 5 | Broadcom | 54 | 3 |
| 6 | Fujitsu | 45 | 3 |
| 7 | NXP | 41 | 2 |
| 8 | AMD | 33 | 3 |
| 9 | Micron Technology | 29 | 4 |
| 10 | ARM | 25 | 4 |
| 11 | Freescale Semiconductor | 30 | 2 |
| 12 | Xilinx | 13 | 1 |
| Ranking | Company | Likes | Good Practice |
|---|
| 1 | AMD | 1,374,905 | 5 |
| 2 | Qualcomm | 475,422 | 5 |
| 3 | Atmel | 127,546 | 5 |
| 4 | Texas Instruments | 38,595 | 5 |
| 5 | Freescale Semiconductor | 27,511 | 4 |
| 6 | ARM | 21,383 | 5 |
| 7 | Fujitsu | 23,062 | 4 |
| 8 | Xilinx | 10,197 | 5 |
| 9 | Broadcom | 5,643 | 3 |
| 10 | Analog Devices | 4,597 | 4 |
| 11 | STMicroelectronics | 3,723 | 2 |
| 12 | NXP | 3,253 | 3 |
| 13 | Micron Technology | 4,515 | 0 |
| 14 | Infineon Technologies | 2,327 | 4 |
| 15 | Rohm Semiconductor | 2,130 | 2 |
| 16 | Renesas Electronics | 1,630 | 3 |
| 17 | MediaTek | 1,649 | 0 |
| 18 | SK Hynix | 714 | 1 |
| 19 | Nichia | 331 | 0 |
| Ranking | Company | Followers | +1’s | Good Practice |
|---|
| 1 | AMD | 19,738 | 31,341 | 4 |
| 2 | Texas Instruments | n/a | 8,076 | 5 |
| 3 | ARM | 1,844 | 3,262 | 4 |
| 4 | Fujitsu | 1,974 | 2,566 | 5 |
| 5 | Qualcomm | 1,556 | 2,125 | 4 |
| 6 | Freescale Semiconductor | 1,066 | 1,959 | 4 |
| 7 | Analog Devices | 830 | 1,140 | 5 |
| 8 | STMicroelectronics | n/a | 746 | 5 |
| 9 | Xilinx | 426 | 710 | 5 |
| 10 | Atmel | 210 | 732 | 4 |
| 11 | Broadcom | 308 | 445 | 4 |
| 12 | NXP | 78 | 122 | 4 |
| 13 | Renesas Electronics | 79 | 108 | 4 |
| 14 | Infineon Technologies | 31 | 76 | 4 |
| 15 | Rohm Semiconductor | 44 | 64 | 1 |
| 16 | MediaTek | 8 | 9 | 2 |
| 17 | SK Hynix | | | |
| 18 | Micron Technology | | | |
| 19 | Nichia | | | |
| Ranking | Company | Followers | Good Practice |
|---|
| 1 | Qualcomm | 122,326 | 3 |
| 2 | Texas Instruments | 82,854 | 5 |
| 3 | Fujitsu | 63,548 | 5 |
| 4 | AMD | 57,744 | 5 |
| 5 | Broadcom | 56,298 | 5 |
| 6 | STMicroelectronics | 49,043 | 3 |
| 7 | Freescale Semiconductor | 45,691 | 3 |
| 8 | NXP | 34,698 | 3 |
| 9 | Infineon Technologies | 25,455 | 4 |
| 10 | ARM | 22,833 | 5 |
| 11 | Micron Technology | 21,959 | 5 |
| 12 | Xilinx | 22,174 | 4 |
| 13 | Analog Devices | 21,488 | 3 |
| 14 | Atmel | 13,829 | 5 |
| 15 | MediaTek | 5,790 | 1 |
| 16 | SK Hynix | 2,935 | 3 |
| 17 | Renesas Electronics | 3,683 | 1 |
| 18 | Rohm Semiconductor | 610 | 1 |
| 19 | Nichia | 328 | 1 |
| Ranking | Company | Views | Subscribers | Good Practice |
|---|
| 1 | Qualcomm | 13,253,062 | 11,228 | 5 |
| 2 | ARM | 8,621,814 | 6,520 | 2 |
| 3 | Fujitsu | 2,895,580 | 944 | 5 |
| 4 | Texas Instruments | 2,054,498 | 3,942 | 5 |
| 5 | AMD | 1,804,764 | 20,393 | 5 |
| 6 | Atmel | 1,223,638 | 3,271 | 5 |
| 7 | Infineon Technologies | 1,174,178 | 2,520 | 5 |
| 8 | Micron Technology | 881,280 | 699 | 4 |
| 9 | Analog Devices | 547,254 | 2,369 | 5 |
| 10 | Freescale Semiconductor | 477,246 | 3,092 | 5 |
| 11 | NXP | 452,049 | 1,373 | 5 |
| 12 | Xilinx | 379,403 | 2,688 | 5 |
| 13 | Broadcom | 259,253 | 617 | 4 |
| 14 | Renesas Electronics | 200,935 | 676 | 4 |
| 15 | STMicroelectronics | 182,631 | 981 | 4 |
| 16 | MediaTek | 124,754 | 1,002 | 4 |
| 17 | SK Hynix | 2,565 | 3 | 1 |
| 18 | Rohm Semiconductor | 162 | 3 | 1 |
| 19 | Nichia | | | |
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[…] In September 2013, we released our first report examining the social media activity, presence and best practice of the leading semiconductor …. […]