For this latest report, we researched the social media activity, presence and best practice of the leading semiconductor companies. (Companies selected by gross turnover – main source: Wikipedia)

The report covers the activities of each company on:

  1. Twitter
  2. Facebook
  3. Google+
  4. LinkedIn
  5. Blogs
  6. YouTube

The companies were ranked by their performance in each channel (number of followers, likes etc.), a ‘best practice’ weighting was applied for each channel, then an average overall social media score was calculated. There are quite a few surprises in the results.

A PDF copy of the full report, including a list of best practice guidelines for each social media channel, is available here.

 

RankingCompanyAverage of position rank in each channel
1Qualcomm2.33
2Texas Instruments2.83
3AMD3.67
4Fujitsu4.17
5Atmel7.33
6ARM7.50
7Freescale Semiconductor7.50
8Broadcom8.00
9NXP9.50
10Xilinx10.50
11Analog Devices10.83
12STMicroelectronics11.17
13Micron Technology11.67
14Infineon Technologies12.50
15Renesas Electronics14.17
16SK Hynix14.83
17MediaTek16.17
18Rohm Semiconductor16.33
19Nichia19.00

RankingCompany# blog postsGood practice
1Texas Instruments3635
2Atmel3833
3SK Hynix2672
4Qualcomm645
5Broadcom543
6Fujitsu453
7NXP412
8AMD333
9Micron Technology294
10ARM254
11Freescale Semiconductor302
12Xilinx131

RankingCompanyLikesGood Practice
1AMD1,374,9055
2Qualcomm475,4225
3Atmel127,5465
4Texas Instruments38,5955
5Freescale Semiconductor27,5114
6ARM21,3835
7Fujitsu23,0624
8Xilinx10,1975
9Broadcom5,6433
10Analog Devices4,5974
11STMicroelectronics3,7232
12NXP3,2533
13Micron Technology4,5150
14Infineon Technologies2,3274
15Rohm Semiconductor2,1302
16Renesas Electronics1,6303
17MediaTek1,6490
18SK Hynix7141
19Nichia3310

RankingCompanyFollowersTweetsGood Practice
1Qualcomm77,5374,2444
2Fujitsu45,5633,0874
3AMD31,2172,7445
4Texas Instruments27,5396,8765
5Broadcom21,3002,6394
6Freescale Semiconductor12,9864,7805
7NXP10,9014,1385
8Analog Devices9,3015,2525
9Atmel9,0004,4365
10Xilinx7,9032,5655
11Micron Technology5,4157185
12Renesas Electronics4,6242,6875
13STMicroelectronics2,7518624
14ARM2,2112,2344
15Rohm Semiconductor2,2242983
16Infineon Technologies1,0035464
17MediaTek8824233
18SK Hynix
19Nichia

RankingCompanyFollowers+1’sGood Practice
1AMD19,73831,3414
2Texas Instrumentsn/a8,0765
3ARM1,8443,2624
4Fujitsu1,9742,5665
5Qualcomm1,5562,1254
6Freescale Semiconductor1,0661,9594
7Analog Devices8301,1405
8STMicroelectronicsn/a7465
9Xilinx4267105
10Atmel2107324
11Broadcom3084454
12NXP781224
13Renesas Electronics791084
14Infineon Technologies31764
15Rohm Semiconductor44641
16MediaTek892
17SK Hynix
18Micron Technology
19Nichia

RankingCompanyFollowersGood Practice
1Qualcomm122,3263
2Texas Instruments82,8545
3Fujitsu63,5485
4AMD57,7445
5Broadcom56,2985
6STMicroelectronics49,0433
7Freescale Semiconductor45,6913
8NXP34,6983
9Infineon Technologies25,4554
10ARM22,8335
11Micron Technology21,9595
12Xilinx22,1744
13Analog Devices21,4883
14Atmel13,8295
15MediaTek5,7901
16SK Hynix2,9353
17Renesas Electronics3,6831
18Rohm Semiconductor6101
19Nichia3281

RankingCompanyViewsSubscribersGood Practice
1Qualcomm13,253,06211,2285
2ARM8,621,8146,5202
3Fujitsu2,895,5809445
4Texas Instruments2,054,4983,9425
5AMD1,804,76420,3935
6Atmel1,223,6383,2715
7Infineon Technologies1,174,1782,5205
8Micron Technology881,2806994
9Analog Devices547,2542,3695
10Freescale Semiconductor477,2463,0925
11NXP452,0491,3735
12Xilinx379,4032,6885
13Broadcom259,2536174
14Renesas Electronics200,9356764
15STMicroelectronics182,6319814
16MediaTek124,7541,0024
17SK Hynix2,56531
18Rohm Semiconductor16231
19Nichia

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