advertising

Advertising in August – is it really a waste?

Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?

By |2017-05-05T16:00:04+00:00July 27th, 2016|

Maximizing click-through rates for B2B electronics ads

For all the things that have changed in B2B electronics PR and marketing in the last few years, some things have stayed the same.  20 years ago, the lead-generating success of an advertisement or piece of editorial coverage was measured in terms of ‘bingo cards’ enquiries. For those of you too young to remember, it [...]

By |2016-10-24T10:54:31+00:00June 10th, 2014|

The No-Nonsense Guide to Publishing a Magazine

To an outsider the world of print media can appear to be complex, with the inner workings of magazines often shrouded in mystery. However, understanding the mechanism of how a magazine is put together, printed and ultimately sent to the reader is essential for companies looking to gain positive exposure in the press through advertising. [...]

By |2017-04-28T09:21:20+00:00November 27th, 2013|