With an analysis of 2,913 trade media campaigns placed with 180 media outlets across Asia, Europe and North America, Publitek’s latest independent research report demonstrates exactly what works and what doesn’t when it comes to digital advertising in B2B electronics media. When you’re trying to reach engineering audiences, the results could enable you to drive [...]
Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?
There are possibly as many reasons to advertise as there are advertisers (ok, not quite). Amongst the many reasons, we hear increasingly the need for “sales leads”. That’s understandable: this is often seen as a good-enough metric that will help justify the marketing investment.
All your Facebook posts in a test tube. Being watched! The role of psychology in advertising, PR and, indeed, in any kind of publicity has been well known and exploited for years. I’m sure you will have seen adverts for loan companies where the family is drowning in bills while melancholy music [...]
For all the things that have changed in B2B electronics PR and marketing in the last few years, some things have stayed the same. 20 years ago, the lead-generating success of an advertisement or piece of editorial coverage was measured in terms of ‘bingo cards’ enquiries. For those of you too young to remember, it [...]
To an outsider the world of print media can appear to be complex, with the inner workings of magazines often shrouded in mystery. However, understanding the mechanism of how a magazine is put together, printed and ultimately sent to the reader is essential for companies looking to gain positive exposure in the press through advertising. [...]