Matthias Laasch, editor in chief of elektronik informationen The German electronics trade magazine, elektronik informationen, is being relaunched with a modern, reader-friendly layout in September 2015. The new format has been designed to help electronics design engineers easily access a bank of highly complex topics at a time when development cycles are shrinking. Editor-in-chief, Dr. Matthias Laasch said, "The Read more...
The B2B electronics French publication L’Embarqué was launched in 2013 by Francois Gauthier and Pierrick Arlot, previously the editors-in-chief of ElectroniqueS and Europelectronics respectively. L’Embarqué was created to fill a gap in the French electronics trade press for an online outlet and newsletter dedicated to embedded technology. The owners tell us that it has gone from strength Read more...
Figure 1: UBM’s ‘Mind of the Engineer’ study, published in October 2014 Currently, according to the latest study by Design News, the average age of an electronics engineer in the US is 48 and they have been working in the industry for 18 years. If you want put this into context then have a look Read more...
For all the things that have changed in B2B electronics PR and marketing in the last few years, some things have stayed the same. 20 years ago, the lead-generating success of an advertisement or piece of editorial coverage was measured in terms of ‘bingo cards’ enquiries. For those of you too young to remember, it Read more...
In B2B electronics media, it can be difficult to truly gauge the reach and impact of Twitter, but as a leading electronics PR agency, we have to try! This comprehensive new report crunches the numbers and shows where major North American B2B electronics publications and journalists stand in terms of Twitter usage. Download it here Read more...