B2B marketing

Publitek acquires TAG to grow global presence in B2B tech marketing communications

Publitek has acquired UK headquartered Technical Associates Group (TAG) in a deal valued at up to £3.5 million. TAG offers a similar specialist range of technical, B2B, integrated marketing communications services to those of Publitek plus an in-house graphic design capability. Both companies address electronics, industrial, specialist IT and other tech sectors. To date, Publitek’s [...]

By |2018-07-13T07:18:59+00:00July 13th, 2018|

Donald Trump: Is there anything to learn for B2B Technology PR?

The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.

By |2017-05-05T16:19:59+00:00November 1st, 2016|

Electronica 2016: A look at some of the best marketing opportunities

In an increasingly competitive environment, how can trade show exhibitors make sure they stand out among the crowd? How can they build up a maximum amount of interest in their technologies? In this eBook, Pinnacle Marketing Communications will help you to make the most of the marketing opportunities available ahead of Electronica.

By |2017-05-08T09:34:51+00:00September 20th, 2016|

Advertising in August – is it really a waste?

Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?

By |2017-05-05T16:00:04+00:00July 27th, 2016|

Overhauling lead generation strategies in response to new buying cycle dynamics

When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry [...]

By |2017-09-13T08:19:04+00:00July 11th, 2016|

What’s in a name?

The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name - The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to [...]

By |2017-05-05T15:54:28+00:00March 30th, 2016|