B2B marketing

Secondment program boosts One Publitek initiative

Coming out of the various global lockdowns over the past year or so, one of our key priorities was to make stronger connections between our teams in Europe and the US. What better way to do this, than with a secondment program. I cannot recommend this highly enough. The opportunity to learn from colleagues Read more...

By |2023-01-16T16:55:08+00:00January 16th, 2023|

Community Marketing: using data to understand audiences

I participated in a panel recently at electronica on marketing to the next generation of engineers and it really got me thinking about how our industry is changing and what this means for our clients. There is so much data out there which analyses the demographic shift that’s going on, not just in our industries, but Read more...

By |2022-11-30T16:46:30+00:00November 30th, 2022|

Publitek acquires TAG to grow global presence in B2B tech marketing communications

Publitek has acquired UK headquartered Technical Associates Group (TAG) in a deal valued at up to £3.5 million. TAG offers a similar specialist range of technical, B2B, integrated marketing communications services to those of Publitek plus an in-house graphic design capability. Both companies address electronics, industrial, specialist IT and other tech sectors. To date, Publitek’s Read more...

By |2018-07-13T07:18:59+00:00July 13th, 2018|

Donald Trump: Is there anything to learn for B2B Technology PR?

The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.

By |2017-05-05T16:19:59+00:00November 1st, 2016|

Advertising in August – is it really a waste?

Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?

By |2017-05-05T16:00:04+00:00July 27th, 2016|

Overhauling lead generation strategies in response to new buying cycle dynamics

When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry Read more...

By |2017-09-13T08:19:04+00:00July 11th, 2016|