B2B marketing

起草一个好的案例研究真的那么难吗?

毫无疑问,适当准备且足够详细的案例研究对于任何公司的新闻材料和宣传资料的输出都会是有益的补充——它能够补充包括产品发布、技术文章和评论作品等在内的其他内容。无论是投放在服务于相关行业领域的杂志上,还是供销售人员在访问潜在客户时使用,还是只是放在公司的网站上,它们都是宝贵的宣传工具

By |2017-08-11T14:38:19+00:00March 7th, 2016|

Personal branding – How it can help the business you work for

We think of ‘a brand’ as something created to distinguish and promote a company or product. Such inventiveness is often helpful, particularly when new business ventures or newly launched products need to achieve widespread recognition in a crowded, highly competitive marketplace. Now your ‘personal brand’ is something a little different… BUT the two are in Read more...

By |2017-05-05T16:20:01+00:00January 13th, 2016|

Up Periscope

Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development.  Indeed it’s difficult to keep pace with Read more...

By |2017-09-13T09:19:59+00:00August 19th, 2015|

Make the most of marketing with LinkedIn

LinkedIn has the potential to boost both business awareness and reputation. By taking advantage of the various personal and group features in LinkedIn, companies and their professional representatives can significantly enhance their visibility. Aside from maximising your online presence, LinkedIn also provides the opportunity to position yourself as a sector leader, chiefly by delivering top Read more...

By |2017-05-05T15:54:32+00:00January 17th, 2014|

Writing engaging company newsletters for technical audiences

The benefits of producing newsletters for B2B customers are well documented – they can be sources of helpful, interesting, free information that double as useful marketing and lead nurturing tools. They are a great way to educate your existing customers about your products and services and can be a powerful vehicle to help you sell Read more...

By |2013-06-14T08:48:44+00:00June 14th, 2013|

PR is more than tactics, Innovation is Key!

What sets a lot of PR agencies apart is their ability to be creative, no matter what their industry or if their focus is on B2B, B2C, technology or consumer markets.  Almost any agency can dig around in a ‘PR tool box’ and find a myriad of tactics, throw them together and do a fairly Read more...

By |2012-01-31T12:10:38+00:00January 31st, 2012|

Are Niche Social Networks The Future?

One future direction often predicted for social media is an eventual move away from catch-all social networks to niche networks that cater for our personal groups or interests. But what will this mean for businesses using social media to market their products and services? With Facebook, Twitter and Google+ - the 'Big 3' - the Read more...

By |2011-09-13T10:00:52+00:00September 13th, 2011|