The Internet has made consumers impatient and demanding of instant information with maximum brevity. Whether catching up on the news, seeking product information or a review to help decide on a purchase, we are not prepared to wade through lots of information to get what we need.
This close to the vote, and after we've all received so much (mis) information from both sides, the world probably doesn't need another blog post about ‘Brexit’.
First came Cameron’s gaffe in describing Nigeria and Afghanistan as “fantastically corrupt” to The Queen in what was assumed to be a private setting. Unfortunately for all involved cameras and sound equipment were present and captured the PM’s remarks.
The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name - The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to Read more...
毫无疑问，适当准备且足够详细的案例研究对于任何公司的新闻材料和宣传资料的输出都会是有益的补充——它能够补充包括产品发布、技术文章和评论作品等在内的其他内容。无论是投放在服务于相关行业领域的杂志上，还是供销售人员在访问潜在客户时使用，还是只是放在公司的网站上，它们都是宝贵的宣传工具
We think of ‘a brand’ as something created to distinguish and promote a company or product. Such inventiveness is often helpful, particularly when new business ventures or newly launched products need to achieve widespread recognition in a crowded, highly competitive marketplace. Now your ‘personal brand’ is something a little different… BUT the two are in Read more...
Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development. Indeed it’s difficult to keep pace with Read more...
LinkedIn has the potential to boost both business awareness and reputation. By taking advantage of the various personal and group features in LinkedIn, companies and their professional representatives can significantly enhance their visibility. Aside from maximising your online presence, LinkedIn also provides the opportunity to position yourself as a sector leader, chiefly by delivering top Read more...
The benefits of producing newsletters for B2B customers are well documented – they can be sources of helpful, interesting, free information that double as useful marketing and lead nurturing tools. They are a great way to educate your existing customers about your products and services and can be a powerful vehicle to help you sell Read more...
What sets a lot of PR agencies apart is their ability to be creative, no matter what their industry or if their focus is on B2B, B2C, technology or consumer markets. Almost any agency can dig around in a ‘PR tool box’ and find a myriad of tactics, throw them together and do a fairly Read more...