In B2B technical content marketing, particularly in electronics and engineering, there's a host of 3rd party trade media sites that welcome authoritative contributed technical articles, white papers and blog posts. Most of them are astute enough to ask for unique content because they're aware of the tendency of search engines to downgrade duplicate content with respect [...]
In an increasingly competitive environment, how can trade show exhibitors make sure they stand out among the crowd? How can they build up a maximum amount of interest in their technologies? In this eBook, Pinnacle Marketing Communications will help you to make the most of the marketing opportunities available ahead of Electronica.
Pinnacle Marketing, the leading supplier of integrated marketing communications services for technology companies. The way people source information for B2B purchasing is changing – alongside traditional routes, such as trade shows and print magazines, there are now a variety of online platforms and social media channels.
When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry [...]
The Internet has made consumers impatient and demanding of instant information with maximum brevity. Whether catching up on the news, seeking product information or a review to help decide on a purchase, we are not prepared to wade through lots of information to get what we need.
First came Cameron’s gaffe in describing Nigeria and Afghanistan as “fantastically corrupt” to The Queen in what was assumed to be a private setting. Unfortunately for all involved cameras and sound equipment were present and captured the PM’s remarks.
Through a mix of different content marketing activities, it is possible to gain the attention of members of your target audience and, if properly handled, convert them from a prospect into a paying customer.
There are possibly as many reasons to advertise as there are advertisers (ok, not quite). Amongst the many reasons, we hear increasingly the need for “sales leads”. That’s understandable: this is often seen as a good-enough metric that will help justify the marketing investment.
Wall-E, Walt Disney Pictures If you are a marketing manager drowning in the four, seven or even eight Ps of your marketing plan, well, brace yourself… here is the latest opportunity that should (or shouldn’t?) be added to the overwhelming choices that can be factored into your marketing mix: Bots. Bots are text-based [...]
The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name - The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to [...]