B2B

How to increase the visibility of your video and reach B2B audiences

Videos have a unique power to convey messages and deliver storytelling, and paid media advertising can help boost the visibility of these videos and help you engage with targeted audiences. Videos are a visual, dynamic and attention-grabbing ad format. Some paid social channels have started to give more visibility to advertisers that promote video Read more...

By |2023-11-14T11:58:06+00:00November 14th, 2023|

Personas and journey mapping: The key to impactful deep-tech B2B marketing

Today's B2B buyers have higher expectations for relevant, personalised content that speaks to their specific needs and preferences. Generic marketing simply doesn't cut it anymore in capturing their attention. To truly resonate with audiences, brands need deeper insight into their ideal customers. This requirement means getting to know your personas on a granular level, Read more...

By |2023-10-10T11:41:42+01:00October 10th, 2023|

Quality content in the digital era and its B2B significance

In today’s digital era, creating exceptional content is fundamental for successful marketing as there’s a constant demand for high-quality information. For B2B deep tech brands, exceptional content can foster trust and build brand affinity which is vital for future growth. The digital landscape offers an abundance of information and well-written, authoritative, and technically accurate Read more...

By |2023-09-15T09:52:54+01:00September 15th, 2023|

Unbreakable bonds: how to create brand affinity as a deep tech business

B2B marketing has traditionally focused on promoting the features and technical advantages of products and innovations. The concept of branding has often been dismissed as too superficial and only relevant in the B2C sector. However, this viewpoint overlooks a crucial fact: ultimately, people do business with people, and whilst most B2B technology businesses do Read more...

By |2023-08-16T14:30:45+01:00August 16th, 2023|

Twitter/X versus Threads: Social media strategies in a time of change

The world of social media never stands still. Established platforms evolve and change, while new ones emerge and disrupt the landscape, sometimes seemingly overnight. In recent months, Elon Musk's ownership of Twitter has exacerbated this unpredictability – characterized most recently by the controversial rebrand to X. Meanwhile, Meta has seized the opportunity to capitalize on Read more...

By |2023-08-10T09:24:20+01:00August 10th, 2023|

Why aren’t more B2B tech companies using paid social media to target their customers?

Paid social media campaigns have traditionally been considered a B2C marketing channel, but at Publitek we think it’s time for B2B tech brands to reap the benefits too. The shifting media landscape demands a change in marketing strategy The rapid growth in digital media and social platforms like LinkedIn, WeChat, Facebook, TikTok, Instagram, YouTube Read more...

By |2023-08-02T11:09:08+01:00August 2nd, 2023|

5 things to consider when introducing marketing automation

When B2B companies introduce marketing automation, what are the 5 key areas to consider? Demographics are shifting B2B buyer behavior. With increasingly self-guided research and buying processes, the pressure on deep-tech companies to ramp up and personalize their content marketing is growing significantly. Marketing teams relying purely on manual processes are struggling to keep Read more...

By |2023-07-21T11:13:05+01:00July 21st, 2023|

Adopting AI in deep tech B2B marketing

The role of AI in the deep tech industry The near and long-term impact of Artificial Intelligence in all walks of life is a topic consistently in the headlines nowadays, and it seems a cause for excitement and worry in equal measure. The potential to assist, improve and expedite previously ‘human-driven’ processes is being Read more...

By |2023-07-13T11:02:10+01:00July 13th, 2023|

B2B communications agencies Publitek and SAMS Network merge to form electronics powerhouse

Michael Hennen, CEO and owner of SAMS Network (right), and Mark Herten, Managing Director at Publitek GmbH (left), celebrate the completion of the deal. Publitek, a leading communications agency for B2B deep-tech companies, has acquired SAMS Network ("SAMS"), a PR agency brand known primarily in the European embedded computing industry. As part Read more...

By |2023-07-04T10:44:45+01:00June 20th, 2023|