Wall-E, Walt Disney Pictures If you are a marketing manager drowning in the four, seven or even eight Ps of your marketing plan, well, brace yourself… here is the latest opportunity that should (or shouldn’t?) be added to the overwhelming choices that can be factored into your marketing mix: Bots. Bots are text-based Read more...
The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name - The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to Read more...
Market research has evolved, that’s a fact. However, despite its new features, it remains the basis of a successful marketing strategy. This is the conclusion from the two previous posts dedicated to this topic. The methodologies used to collect data have also changed – I am thinking about the availability of Big Data always and Read more...
Following our Media Moves November blog about Joe Bush joining the team at Electronic Specifier, we have news that Amy Wallington will be the new editor at Components in Electronics Magazine. Amy is due to start on December 14, so in the meantime all press releases should be sent to the generic news email address. Read more...
Your business will live or die by its ability to get a message out to potential clients and customers. If you’re in the technology or engineering industry, you need to communicate with people in ways they will understand, in places they will see it. That’s a daunting task. For any business, what to do and Read more...
Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon Read more...
As a regular user of social media, mainly Facebook, LinkedIn and Twitter, I, like many others, have observed the increasing number of sponsored adverts and company pages working their way into my daily newsfeed. Sellers of financial services through to power supply vendors wish to engage me as a customer. Naively, I had hoped to Read more...
A guest post by Graham Pitcher, Group Editor, New Electronics In my last post I talked about the changing role of B2B print publications. Of course trade media also address a world well beyond print circulation – at New Electronics, for instance, we have a website, Twitter feed, Facebook, LinkedIn, ezines and so on, with Read more...
In the final part of this blog, Marcel Kay, talks about the benefit of blogging and why you may need more than just print advertising to drive traffic onto your stand at the exhibitions your company attends. -- Facebook these days is becoming more of a business tool. Especially as LinkedIn (the de facto Read more...