How Design Thinking Can Improve Your B2B Communication Strategy

Design Thinking is not a new concept, yet it’s not widely applied to B2B communications. But if you really need to connect with highly technical audiences, you should get to know this flexible approach to innovation. Why Design Thinking? Because engineers and other technical professionals recognize empty marketing in a heartbeat, and they hate Read more...

By |2023-05-15T07:21:02+01:00May 4th, 2023|

Event horizon: will live marketing remain a feature of your toolkit in 2021?

So it’s here. 2021. A year that arrives with new hope injected by the rollout of Covid vaccines across the world. However, an unrelenting wave of lockdowns and restrictions to quell coronavirus transmission makes it incredibly awkward to predict a clear roadmap for marketing activities. In particular, a challenging set of questions surrounds event participation Read more...

By |2021-04-28T18:06:45+01:00January 13th, 2021|

Best B2B video guide for electronics marketers

Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...

By |2020-06-11T16:38:16+01:00June 11th, 2020|