B2B

What’s in a name?

The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name - The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to Read more...

By |2017-05-05T15:54:28+00:00March 30th, 2016|

Amy Wallington joins the team at CIE

Following our Media Moves November blog about Joe Bush joining the team at Electronic Specifier,  we have news that Amy Wallington will be the new editor at Components in Electronics Magazine.  Amy is due to start on December 14, so in the meantime all press releases should be sent to the generic news email address. Read more...

By |2016-10-24T10:54:00+00:00November 17th, 2015|

Great content is more than just words

Your business will live or die by its ability to get a message out to potential clients and customers. If you’re in the technology or engineering industry, you need to communicate with people in ways they will understand, in places they will see it. That’s a daunting task. For any business, what to do and Read more...

By |2017-05-05T16:05:26+00:00August 10th, 2015|

Spotting the trends in B2B Technology Marcoms

Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon Read more...

By |2017-08-11T15:35:52+00:00March 4th, 2015|

Social media drives the blurring of B2B & B2C into P2P

As a regular user of social media, mainly Facebook, LinkedIn and Twitter, I, like many others, have observed the increasing number of sponsored adverts and company pages working their way into my daily newsfeed. Sellers of financial services through to power supply vendors wish to engage me as a customer. Naively, I had hoped to Read more...

By |2016-10-24T10:54:27+00:00July 17th, 2014|