As PR practitioners we must never underestimate the value of integrating SEO when managing content, editorial placements and campaign evaluation for B2B marketing communications. Nayl D’Souza explains how PR can be successfully navigated using SEO and content mind mapping Search Engine Optimization (SEO), the practice of improving the visibility of website content, is just one [...]
In B2B technical content marketing, particularly in electronics and engineering, there's a host of 3rd party trade media sites that welcome authoritative contributed technical articles, white papers and blog posts. Most of them are astute enough to ask for unique content because they're aware of the tendency of search engines to downgrade duplicate content with respect [...]
I can't count the number of conversations our team has had with technical B2B marketers over the years about newswires. We're asked, "Do they really guarantee coverage on Bloomberg?" or "Aren't they great for building inbound links so that search engines can find our technical content?" I've long been skeptical of the value of newswires and [...]
Through a mix of different content marketing activities, it is possible to gain the attention of members of your target audience and, if properly handled, convert them from a prospect into a paying customer.
How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long [...]
2015 saw what can only be described as an acquisition frenzy - stagnating growth figures and discontented shareholders effectively forcing the bigger chip manufacturers to prey on vulnerable smaller operations in order to either enter new areas or gain market share in existing ones. The list is extensive, but among the most notable were Freescale, [...]
Content, content, content. If you want truly effective PR, PPC advertising that generates real leads, newsletters that are actually read by the recipient, or you want visitors to find – and then download information from - your website then there is no way round the fact you are going to need to create a regular [...]
Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development. Indeed it’s difficult to keep pace with [...]