content marketing

Technical content marketing tip 4: three ways to evaluate 3rd party sites for your content

In B2B technical content marketing, particularly in electronics and engineering, there's a host of 3rd party trade media sites that welcome authoritative contributed technical articles, white papers and blog posts. Most of them are astute enough to ask for unique content because they're aware of the tendency of search engines to downgrade duplicate content with respect [...]

By |2018-08-13T11:25:21+00:00January 30th, 2018|

Technical content marketing tip 3: transfer your newswire budget into content creation

I can't count the number of conversations our team has had with technical B2B marketers over the years about newswires. We're asked, "Do they really guarantee coverage on Bloomberg?" or "Aren't they great for building inbound links so that search engines can find our technical content?" I've long been skeptical of the value of newswires and [...]

By |2018-08-13T11:25:23+00:00September 28th, 2017|

起草一个好的案例研究真的那么难吗?

毫无疑问,适当准备且足够详细的案例研究对于任何公司的新闻材料和宣传资料的输出都会是有益的补充——它能够补充包括产品发布、技术文章和评论作品等在内的其他内容。无论是投放在服务于相关行业领域的杂志上,还是供销售人员在访问潜在客户时使用,还是只是放在公司的网站上,它们都是宝贵的宣传工具

By |2017-08-11T14:38:19+00:00March 7th, 2016|

为什么你需要提升你的内容策略

世界充满内容,并且每时每刻都不断涌现出来更多内容。搜索引擎必须处理这一信息洪流,但是对我们来说,幸运的是,其中大部分信息都只不过是鱼目混珠,而且现在也正因为最近的一些搜索引擎更新而受到忽视.

By |2016-03-07T11:38:41+00:00March 7th, 2016|

Video killed the internet star

How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long [...]

By |2017-05-05T15:54:29+00:00March 2nd, 2016|

What are the product marketing implications of semiconductor consolidation?

2015 saw what can only be described as an acquisition frenzy - stagnating growth figures and discontented shareholders effectively forcing the bigger chip manufacturers to prey on vulnerable smaller operations in order to either enter new areas or gain market share in existing ones. The list is extensive, but among the most notable were Freescale, [...]

By |2017-09-14T15:51:45+00:00February 22nd, 2016|

Helping B2B companies maximise ROI from great content

Content, content, content. If you want truly effective PR, PPC advertising that generates real leads, newsletters that are actually read by the recipient, or you want visitors to find – and then download information from - your website then there is no way round the fact you are going to need to create a regular [...]

By |2018-08-13T11:25:24+00:00February 2nd, 2016|

Up Periscope

Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development.  Indeed it’s difficult to keep pace with [...]

By |2017-09-13T09:19:59+00:00August 19th, 2015|

Great content is more than just words

Your business will live or die by its ability to get a message out to potential clients and customers. If you’re in the technology or engineering industry, you need to communicate with people in ways they will understand, in places they will see it. That’s a daunting task. For any business, what to do and [...]

By |2017-05-05T16:05:26+00:00August 10th, 2015|
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