Your business will live or die by its ability to get a message out to potential clients and customers. If you’re in the technology or engineering industry, you need to communicate with people in ways they will understand, in places they will see it. That’s a daunting task. For any business, what to do and Read more...
A collection of TED talks to inspire marketing and PR professionals and help them thrive in the digital age. Simon Sinek: How great leaders inspire action Most companies know what they do, some know how they do it, but very few know why they do it. The beliefs and values that get people out Read more...
Content marketing - sometimes referred to as ‘value marketing’ - is an approach based on generating and circulating targeted content of sufficient value that it genuinely engages existing and potential customers. Indeed, successful lead generation and nurturing in the digital age mean that a content marketing strategy is essential for today’s business-to-business organisations. In essence, Read more...
You can listen to our audio recording of this blog post using the media player below. Podcast Powered By Podbean Despite the advent of ‘webinars’, the podcast retains its place in the business environment as a relevant way of creating content and finding potential customers who otherwise might slip through the net. After all, people Read more...