When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry [...]
Through a mix of different content marketing activities, it is possible to gain the attention of members of your target audience and, if properly handled, convert them from a prospect into a paying customer.
Your business will live or die by its ability to get a message out to potential clients and customers. If you’re in the technology or engineering industry, you need to communicate with people in ways they will understand, in places they will see it. That’s a daunting task. For any business, what to do and [...]
With more and more businesses realising the benefits of social media, blogging and other online marketing channels, there is one thing that every marketer now needs more of. Content! Whether we are creating articles, videos, podcasts or any other forms of media, we all need a constant supply of ideas to help us avoid those [...]
Last week, discussions with two industrial B2B clients veered on to the use of social media, specifically Twitter. And the question our clients asked – how do we get more followers?