The three pillars of SEO So, your website is already the epitome of technical perfection. The site architecture ensures cornerstone content is at the top of the hierarchy. The pages load quickly and on-page optimization is in place to include your keyword themes in the page titles, body content, file names, image Read more...
Twitter is well known for its savvy consumer brand strategies and accounts, but what role does it play in tech B2B marketing? For starters, conversations on Twitter around the future of technology were up 166% between 2016 and 2019 - so if you’re not already there, you’re missing out. Twitter helps marketers spread brand Read more...
Unlike some social media “experts”, I don’t subscribe to the idea that number of likes or followers is a good metric to benchmark the success of social media activities. Aside from the fact these don’t fit in with marketing key performance indicators (KPIs), the numbers can be both misleading and manipulated. Building a follower base as part of Read more...
EDN is one of only three electronics press websites that is mobile responsive News is becoming more real-time, more social and more mobile. At the centre of these historic changes are personal devices - the smartphone and the tablet – that give more control to consumers. The BBC has recently released the results Read more...
How to calculate the ROI of PR Long before I came into the technical content marketing and PR business, I was obsessed with marketing metrics. A contributor to that was reading Commonsense Direct Marketing by Drayton Bird and it's interesting that some of the techniques used to measure direct mail effectiveness can now be Read more...
For this latest report, we researched the newsrooms of some of the leading semiconductor companies. The report analyses best practice of newsroom usage, including: Discovery Content Distribution & re-distribution Social integration Subscription options Contact information Analytics The companies' newsrooms were ranked by their performance against each area of best practice, then an overall score was Read more...
Over-optimised press releases are a thing of the past Google has recently updated its “link schemes” guidelines to cover over-optimised press releases. For those unfamiliar with this document, the links schemes guidelines covers link generation techniques that Google considers bad practice, and states their intention to penalise any website it deems has contravened Read more...
Is Penguin over-hyped? Recently, there’s been a lot of talk by journalists and PRs about the latest algorithm update rolled out by Google. Our very own Rob Ashwell recently blogged about why Google Penguin is awesome. I’ve also noticed a lot of electronics PR and digital PR agencies getting in on the Read more...
In B2B electronics media, it can be difficult to truly gauge the reach and impact of Twitter, but as a leading electronics PR agency, we have to try! This comprehensive new report crunches the numbers and shows where major North American B2B electronics publications and journalists stand in terms of Twitter usage. Download it here Read more...
Random number syndrome is amazingly frustrating. It's the ability to present information without any real frame of reference so it sounds impressive even when it isn't. It's used a lot in PR and marketing to make something sound impressive but in actual fact is a bit pointless. We've all seen adverts for face cream that Read more...