Can Penguin save trade publishing and B2B PR? As my colleagues will almost certainly corroborate, I can be quite grumpy. And, as my wife will attest, I'm often prone to jumping on my soap box. It's not necessarily my best attribute and it can be written off both positively (he has passion) or Read more...
A recent study into the effect of headline length on Facebook shares suggests the perfect headline is somewhere in the region of either 80, 130 or 160 characters, including spaces. The work was carried out by marketing software firm Hubspot. The above headline is 68 characters. Apparently 70 is a really bad length, but, as Read more...
Some 30 years ago, a small component distributor in the UK came out with a book on how to manufacture electronic products using surface mount technology. The company sold 1000 copies at £2000 each. Few people knew how to use these newfangled surface mount components but many realised that they had to find out fast. Read more...
This year has seen a growth in technology PR and a recent report from media investment group, VSS records an increased spend for the PR industry at double the rate of marketing as a whole. In his FT article last week, Andrew Edgecliffe-Johnson put it down to the changing role of the PR agency, moving Read more...
There is a buzz around Storify, the social media curation platform that lets you create news stories with live content from Twitter, Facebook, Youtube and Flickr and then share it back across those social media sites. Last year Storify won the Grand Prize winner in the Knight-Batten Awards for Innovations in Journalism and was featured Read more...