Electronica, the world’s biggest electronics trade show, starts today in Munich. With 3683 exhibitors set to attend spread across the halls, plus nearly 300 journalists already registered and (what feels like) countless extra visitors what should your press strategy be? To answer this we’ve analysed coverage and Google search data for a handful of the [...]
I'm traveling today by train from my Wiltshire home near Bradford-on-Avon, England, to the thriving Bavarian City of Munich in the south of Germany. I'm on my way to the world's largest electronics trade show for engineers, Electronica, and I can't help but reflect that the event may not be taking place but for the efforts [...]
In an increasingly competitive environment, how can trade show exhibitors make sure they stand out among the crowd? How can they build up a maximum amount of interest in their technologies? In this eBook, Pinnacle Marketing Communications will help you to make the most of the marketing opportunities available ahead of Electronica.
Exhibitions are often the single most costly form of promotion for any technology company. It’s not unusual to spend up to a third of each years’ marketing budget on just three or four days at an event. Fortunately, well-planned pre-event activity will maximise ROI and payback. Exhibitions are a powerful form of branding and lead [...]
The greatest show on Earth! Once every two years, the global (not just Europe’s) electronics industry descends on the Bavarian capital of Munich for Electronica, the single biggest electronic component and systems show in the world. Around 2,500 companies that span the extremities of technology and size, set up shop to show off their [...]
In the second part of this blog, Marcel Kay explains how Twitter is no longer the sole domain of Victoria Beckham and Paris Hilton and why your company may want to use it at this year’s Electronica. -- You will probably want to send a press release to publicise your involvement at an exhibition [...]
Trade shows, their health and the perpetual question of whether to attend as an exhibitor, or indeed as a visitor, is always a topic of discussion in the electronics and general engineering sector. Just like we Brits like to moan about the weather, we frequently do the same about trade shows! In the electronics sector [...]