Electronics PR

Total Lighting magazine bought by MMG Publishing Limited for undisclosed sum

MMG Publishing, an independent magazine publishing group which publishes specialist business magazines for the electronics and electrical industries, recently announced its acquisition of the Total Lighting magazine and website from Aston Greenlake Publishing Limited, for an undisclosed sum. Established in 2004, Total Lighting, a monthly publication, covers the whole lighting spectrum, from decorative to architectural & [...]

By |2016-10-24T10:53:57+00:00March 13th, 2016|

What makes a truly show stopping presence at Embedded World?

Every year, the leading lights of the international embedded systems industry descend upon Nuremberg Messe for the annual Embedded World Exhibition & Conference. Halls 1 – 5 are awash with around 900 exhibitors and 1,600 speakers from 42 countries representing the entire embedded systems spectrum and meeting with more than 25,000 trade visitors. The exhibitors [...]

By |2016-10-24T10:53:57+00:00March 1st, 2016|

New research report: How leading semiconductor companies are using online newsrooms

We have just released our latest industry report reviewing online newsrooms for the B2B electronics industry. For this report, we analysed 39 of the top international semiconductor companies to determine what functionality and content their newsrooms provide for visitors. Modern newsrooms need to work harder than just merely push out company press releases. They have [...]

By |2017-02-10T02:46:17+00:00February 10th, 2016|

No more pushing the “I Believe” button

Guest blogger and marketing strategist Scott Lewis looks at where B2B electronics marketing is today, and where it's going It’s an exciting time to be in marketing now with new automation tools from companies like Marketo, Oracle/Eloqua, Hubspot and Pardot/Salesforce (listed in order of marketshare)(1) and others that not only help you easily and quickly [...]

By |2016-10-24T10:54:42+00:00December 10th, 2013|

Beautiful data for better stories

Heat map of the UK using company sales data I make no denials about being a geek. I love data and I love when they're presented well. If you don't believe me then take a look at David McCandless's book, Information Is Beautiful. Inside the 255 pages are some of the best examples [...]

By |2016-10-24T10:55:01+00:00May 23rd, 2013|

Are electronics startups becoming more thrifty?

Will trend for low cost design bring investment back to chip sector? Publitek has traditionally done a lot of PR for electronics startup companies. Obviously, this has reduced under today's economic climate but of the startups and young companies still around  a we've noticed a trend emerging to become a little more thrifty [...]

By |2016-10-24T10:55:02+00:00May 15th, 2013|

Wikipedia for the electronics, engineering and tech industries

Wikipedia, the online, collaborative encyclopedia is often defined by what it is not. Wikipedia is not a directory, Wikipedia is not a soapbox, and most recently according to in the Wikipedia discussion on best practice for PR professionals using Wikipedia, it is not a reputation management tool. http://uk.wikimedia.org/wiki/Talk:Draft_best_practice_guidelines_for_PR The 5th most visited site in the world with [...]

By |2016-10-24T10:55:26+00:00June 6th, 2012|