Electronics

Overhauling lead generation strategies in response to new buying cycle dynamics

When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry [...]

By |2017-09-13T08:19:04+00:00July 11th, 2016|

What Barbie can teach us about IoT security

In case you missed it, the news media gave a lot of attention recently to the fact that the makers of the Barbie doll have finally accepted that they cannot hold back the tide of modern ideas and must swim with it, introducing versions of the doll in a variety of more lifelike shapes (see [...]

By |2017-09-11T10:25:24+00:00February 17th, 2016|

ARM TechCon 2015 call for proposals

ARM TechCon 2014 - Registration & Attendees The ARM TechCon 2015 has sent out the call for technical paper and panel proposals. The conference will be held over three days at the Santa Clara Convention Centre starting on November 10.  As with previous years, the event will focus on bringing together the hardware and [...]

By |2016-10-24T10:54:07+00:00May 12th, 2015|

BEEA awards open for entries

Findlay Media's British Engineering Excellence Awards (BEEA) are open for entries.  Now in their 7th year the awards will celebrate the talent of engineers involved in electronics or engineering design throughout the UK. The categories for the 2015 awards are the same as last year: •           Consultancy of the year •           Design engineer of the year [...]

By |2016-10-24T10:54:09+00:00April 28th, 2015|

New Italian B2B network for technology

Effective May 6th 2013, www.ilb2b.it became www.tech-plus.it (much easier to remember!) Fiera Milano Media, publishers of Automazione e Strumentazione, Automazione Oggi, Fieldbus & Networks, Elettronica Oggi, Embedded, EONews, RMO Rivista di Meccanica Oggi, Progettare, Fluidotecnica and Energie & Ambiente Oggi is running five portal under the Tech Plus banner: The five portals are: ·         Elettronica [...]

By |2016-10-24T10:55:02+00:00May 22nd, 2013|

Technical PR agency, Publitek, appoints Derek Rye to further strengthen content creation expertise

  Technical PR agency, Publitek, has announced the appointment of Derek Rye, formerly director of marketing at   Plessey Semiconductors and marketing manager at Intel. The appointment follows a series of significant new business wins for the agency and further advances its deep-tech credentials. Publitek account directors are mostly engineers or scientists. Publitek’s [...]

By |2016-10-24T10:55:20+00:00August 7th, 2012|

Wikipedia for the electronics, engineering and tech industries

Wikipedia, the online, collaborative encyclopedia is often defined by what it is not. Wikipedia is not a directory, Wikipedia is not a soapbox, and most recently according to in the Wikipedia discussion on best practice for PR professionals using Wikipedia, it is not a reputation management tool. http://uk.wikimedia.org/wiki/Talk:Draft_best_practice_guidelines_for_PR The 5th most visited site in the world with [...]

By |2016-10-24T10:55:26+00:00June 6th, 2012|

EPN France closing in 2010

It seems that the French electronics publishing industry has succumbed to the recession. Following last month's notice that Electronique and Electronique International will merge in January, EPN France has announced it will also stop publishing in 2010. As of the 1st of January the title, edited by Alain Dieul, will cease to be for both [...]

By |2016-10-24T10:56:07+00:00November 23rd, 2009|

ElectroniqueS announces editorial lead

François Gauthier has been appointed as editor in chief of the new 'ElectroniqueS' magazine. ElectroniqueS is the result of a merger between 'Electronique International' and 'Electronique' magazines and the first edition out on the 20th January. François was previously editor in chief at Electronique. It was anticipated that François would take the editor in chief [...]

By |2016-10-24T10:56:10+00:00November 10th, 2009|