For a range of technical, commercial and practical reasons, the electric vehicle (EV) market is now gaining some serious momentum. After a slow initial start, the brakes are now truly off, and some argue that regardless of government legislation around the banning of selling internal combustion engine (ICE) cars at the end of this Read more...
Michael Hennen, CEO and owner of SAMS Network (right), and Mark Herten, Managing Director at Publitek GmbH (left), celebrate the completion of the deal. Publitek, a leading communications agency for B2B deep-tech companies, has acquired SAMS Network ("SAMS"), a PR agency brand known primarily in the European embedded computing industry. As part Read more...
Big tech and Industry 4.0, the Fourth Industrial Revolution Over many decades, technology has been a great enabler helping us be more productive and efficient, and arguably making life more fulfilling and enjoyable. But when considering aspects such as environmental impact and sustainability, it has also sometimes been the source of many challenges and Read more...
So it’s here. 2021. A year that arrives with new hope injected by the rollout of Covid vaccines across the world. However, an unrelenting wave of lockdowns and restrictions to quell coronavirus transmission makes it incredibly awkward to predict a clear roadmap for marketing activities. In particular, a challenging set of questions surrounds event participation Read more...
Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...