Electronics

Event horizon: will live marketing remain a feature of your toolkit in 2021?

So it’s here. 2021. A year that arrives with new hope injected by the rollout of Covid vaccines across the world. However, an unrelenting wave of lockdowns and restrictions to quell coronavirus transmission makes it incredibly awkward to predict a clear roadmap for marketing activities. In particular, a challenging set of questions surrounds event participation Read more...

By |2021-04-28T18:06:45+00:00January 13th, 2021|

Best B2B video guide for electronics marketers

Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...

By |2020-06-11T16:38:16+00:00June 11th, 2020|

Datateam appoints two new editors for flagship titles

Christian Lynn has been appointed editor of Electronics, replacing Michelle Winny, who had been at the helm of the UK-based trade magazine for over 10 years. Before joining Datateam Business Media, Christian gained editorial experience with a few London-based magazines, following his graduation from Queen Mary University of London with a first-class honours degree in Read more...

By |2019-05-09T10:01:20+00:00May 8th, 2019|

Overhauling lead generation strategies in response to new buying cycle dynamics

When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry Read more...

By |2017-09-13T08:19:04+00:00July 11th, 2016|

What Barbie can teach us about IoT security

In case you missed it, the news media gave a lot of attention recently to the fact that the makers of the Barbie doll have finally accepted that they cannot hold back the tide of modern ideas and must swim with it, introducing versions of the doll in a variety of more lifelike shapes (see Read more...

By |2017-09-11T10:25:24+00:00February 17th, 2016|

ARM TechCon 2015 call for proposals

ARM TechCon 2014 - Registration & Attendees The ARM TechCon 2015 has sent out the call for technical paper and panel proposals. The conference will be held over three days at the Santa Clara Convention Centre starting on November 10.  As with previous years, the event will focus on bringing together the hardware and Read more...

By |2016-10-24T10:54:07+00:00May 12th, 2015|

BEEA awards open for entries

Findlay Media's British Engineering Excellence Awards (BEEA) are open for entries.  Now in their 7th year the awards will celebrate the talent of engineers involved in electronics or engineering design throughout the UK. The categories for the 2015 awards are the same as last year: •           Consultancy of the year •           Design engineer of the year Read more...

By |2016-10-24T10:54:09+00:00April 28th, 2015|

New Italian B2B network for technology

Effective May 6th 2013, www.ilb2b.it became www.tech-plus.it (much easier to remember!) Fiera Milano Media, publishers of Automazione e Strumentazione, Automazione Oggi, Fieldbus & Networks, Elettronica Oggi, Embedded, EONews, RMO Rivista di Meccanica Oggi, Progettare, Fluidotecnica and Energie & Ambiente Oggi is running five portal under the Tech Plus banner: The five portals are: ·         Elettronica Read more...

By |2016-10-24T10:55:02+00:00May 22nd, 2013|

Technical PR agency, Publitek, appoints Derek Rye to further strengthen content creation expertise

  Technical PR agency, Publitek, has announced the appointment of Derek Rye, formerly director of marketing at   Plessey Semiconductors and marketing manager at Intel. The appointment follows a series of significant new business wins for the agency and further advances its deep-tech credentials. Publitek account directors are mostly engineers or scientists. Publitek’s Read more...

By |2016-10-24T10:55:20+00:00August 7th, 2012|