So it’s here. 2021. A year that arrives with new hope injected by the rollout of Covid vaccines across the world. However, an unrelenting wave of lockdowns and restrictions to quell coronavirus transmission makes it incredibly awkward to predict a clear roadmap for marketing activities. In particular, a challenging set of questions surrounds event participation Read more...
Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...
Christian Lynn has been appointed editor of Electronics, replacing Michelle Winny, who had been at the helm of the UK-based trade magazine for over 10 years. Before joining Datateam Business Media, Christian gained editorial experience with a few London-based magazines, following his graduation from Queen Mary University of London with a first-class honours degree in Read more...
When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry Read more...
In case you missed it, the news media gave a lot of attention recently to the fact that the makers of the Barbie doll have finally accepted that they cannot hold back the tide of modern ideas and must swim with it, introducing versions of the doll in a variety of more lifelike shapes (see Read more...
ARM TechCon 2014 - Registration & Attendees The ARM TechCon 2015 has sent out the call for technical paper and panel proposals. The conference will be held over three days at the Santa Clara Convention Centre starting on November 10. As with previous years, the event will focus on bringing together the hardware and Read more...
Figure 1: UBM’s ‘Mind of the Engineer’ study, published in October 2014 Currently, according to the latest study by Design News, the average age of an electronics engineer in the US is 48 and they have been working in the industry for 18 years. If you want put this into context then have a look Read more...
Findlay Media's British Engineering Excellence Awards (BEEA) are open for entries. Now in their 7th year the awards will celebrate the talent of engineers involved in electronics or engineering design throughout the UK. The categories for the 2015 awards are the same as last year: • Consultancy of the year • Design engineer of the year Read more...
Effective May 6th 2013, www.ilb2b.it became www.tech-plus.it (much easier to remember!) Fiera Milano Media, publishers of Automazione e Strumentazione, Automazione Oggi, Fieldbus & Networks, Elettronica Oggi, Embedded, EONews, RMO Rivista di Meccanica Oggi, Progettare, Fluidotecnica and Energie & Ambiente Oggi is running five portal under the Tech Plus banner: The five portals are: · Elettronica Read more...
Technical PR agency, Publitek, has announced the appointment of Derek Rye, formerly director of marketing at Plessey Semiconductors and marketing manager at Intel. The appointment follows a series of significant new business wins for the agency and further advances its deep-tech credentials. Publitek account directors are mostly engineers or scientists. Publitek’s Read more...