Engineers

Publitek Launches Seer, an Advanced Platform for Data-Driven Marketing and Communications

With a focus on marketing and communications performance and analysis, Seer pulls data from multiple sources with the ability to process, analyse and visualise performance and insights instantly Publitek, a B2B technology brand awareness and demand generation agency, has announced the launch of Seer, an advanced data platform that delivers customisable marketing and communications Read more...

By |2023-10-13T15:14:32+01:00September 12th, 2023|

The changing face of engineering: 3 trends in the industry

Electronics companies have always had disruptions to deal with, everything from world events to technological advances, but globalization has made such upheavals more complicated and harder to manage than ever. Meanwhile, globalization has been almost as transformative for electronics engineers as it has been for the companies they work for. Distinct local, national and Read more...

By |2023-09-12T09:32:25+01:00September 12th, 2023|

Digital communications: next gen engineers versus career pros

In the ever-evolving digital landscape, connecting with engineers across different generations demands a dynamic approach. With the current generation and the next generation embracing technology and knowledge sharing in distinct ways, understanding their preferences and tailoring content to suit their needs is crucial for effective engagement. Engaging the current generation through digital communications The Read more...

By |2023-09-06T09:18:19+01:00September 6th, 2023|

Celebrating Women in Engineering – Interview

Interview with Dulcie Elliot Happy Women in Engineering Day! We have invited Dulcie Elliot, part of our Publitek team, for a conversation about her experience working in engineering, and the importance of recognising the achievements women have accomplished in this industry. Dulcie Elliot, Content Director What is your current role and the Read more...

By |2023-07-04T10:43:54+01:00June 23rd, 2023|

Event horizon: will live marketing remain a feature of your toolkit in 2021?

So it’s here. 2021. A year that arrives with new hope injected by the rollout of Covid vaccines across the world. However, an unrelenting wave of lockdowns and restrictions to quell coronavirus transmission makes it incredibly awkward to predict a clear roadmap for marketing activities. In particular, a challenging set of questions surrounds event participation Read more...

By |2021-04-28T18:06:45+01:00January 13th, 2021|

Best B2B video guide for electronics marketers

Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...

By |2020-06-11T16:38:16+01:00June 11th, 2020|