It's been a long three days. Early morning starts, late evenings and sore feet are starting to take their toll. Late in the afternoon the thoughts of home and a night’s sleep in your own bed are dominating. Then out of nowhere the words that you have been waiting for invade the exhibition floor: “This [...]
Having spent considerable time and money on planning attendance at an industry trade show, it is crucial that businesses ensure they make the most of the three or four days of the event. There are numerous points to consider - many just common sense - that if addressed well, will significantly increase the return on [...]
So you have made the decision to invest a large proportion of your marketing budget in a trade show? Then it is probably a great idea to spend a fraction of that cost and get the most from pre-event PR. Exhibitions are probably the most costly form of promotion for any technology company, especially if [...]
Trade shows, their health and the perpetual question of whether to attend as an exhibitor, or indeed as a visitor, is always a topic of discussion in the electronics and general engineering sector. Just like we Brits like to moan about the weather, we frequently do the same about trade shows! In the electronics sector [...]
In early June, Sandvik Coromant hosted its two-day EMO 2011 preview press event. Key media from around the world were invited to join Sandvik in Sandviken, Sweden for a look at the company’s latest business forecast and trends, new product developments and technologies, plus methods and processes due to be announced at the EMO exhibition [...]
Embedded World Nuremberg has this week consolidated its position as the premier event in the embedded electronics sector. With 730 exhibitors the show was already the largest on record and, based on the experience of the Pinnacle Marketing team this week, the visitor numbers are also impressive. Booths were thronged and the many journalists we met [...]