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Who’s winning the social media battle in the semiconductor industry? 2015 white paper reveals all.

Published today, our latest 'Social Success' white paper for B2B electronics marketers reveals in great detail who's winning the social media battle in the semiconductor industry. Although focused on semiconductors, the paper gives valuable insights to any company selling components, sub-assemblies, software or services into the electronic engineering community. (Click infographic to enlarge) Read more...

By Bob Jones|2016-10-24T10:54:01+00:00November 2nd, 2015|

Don’t fret too much over Facebook?

Latest insights on B2B Facebook usage from Germany In our January blog we asked the question: “Is Facebook worthwhile for tech and engineering companies?” and established that engagement or two-way-communication and provision of value is key. Read this blog. Conversely, research data coming from Germany suggest expecting two-way is a no-way in B2B Facebook marketing. Read more...

By Birgit Schoeniger|2017-05-05T16:00:59+00:00March 10th, 2015|

When is the Best Time to Tweet?

Tweeting is one of the best ways to share content online and drive traffic to your website or blog. But when is the best time to post your tweet and attract the most click-throughs and user engagement? A recent study has been carried out by Bitly (the URL shortener service that condenses all those web Read more...

By Jon Barrett|2012-08-30T09:20:58+00:00August 30th, 2012|

Pinterest vs. Facebook: Which one sells?

A recent investigation conducted by an online jewellery retailer, Boticca, has shown an interesting insight into Facebook and Pinterest. Boticca analysed its own user and sales data from Facebook and Pinterest to find out which one generated more sales. They looked at 50,000 visitors who came from Pinterest or Facebook between March 15th and April Read more...

By Jon Barrett|2012-05-21T10:38:06+00:00May 21st, 2012|

3 Tips for Planning a Global Social Media Strategy

With the recent news that all businesses in the German federal state of Schleswig-Holstein are banned from using Facebook fan pages and ‘Like’ social plugins, we should be mindful of how we adopt social media strategies in different countries and consider the varying cultures that exist. If your business is looking to engage socially with Read more...

By Jon Barrett|2011-10-04T11:52:16+00:00October 4th, 2011|

Are Niche Social Networks The Future?

One future direction often predicted for social media is an eventual move away from catch-all social networks to niche networks that cater for our personal groups or interests. But what will this mean for businesses using social media to market their products and services? With Facebook, Twitter and Google+ - the 'Big 3' - the Read more...

By admin|2011-09-13T10:00:52+00:00September 13th, 2011|

Do Engineers Use Social Media? Our Survey Says YES!

We’ve been monitoring the answers given by engineers in our Design Engineering Social Media Survey 2011 and the results so far show some interesting trends. The survey asks the question, “Which social networking platforms do you use in your day-to-day work?”. So far a massive 70% of all engineers surveyed responded that they actively use Read more...

By Jon Barrett|2011-09-05T09:16:28+00:00September 5th, 2011|

Listen. Look. Engage. Stop. The Road Safety Rules of Social Media.

A common problem for many businesses when adopting social media is moving too fast - jumping in feet first without a clear strategy. As when crossing a busy road, there’s an awful lot of traffic and noise in social media that you must learn how to negotiate in order to avoid a pile-up. You were Read more...

By Jon Barrett|2011-08-25T14:00:32+00:00August 25th, 2011|

How Big the Internet Really Is

Everyone knows that the growth of the Internet has been pretty huge over the last few years. But do you know just how big the Internet really is? Online Schools have put together the below interactive infographic that shows some incredible statistics about Internet usage. Here are just a few interesting facts to whet your Read more...

By Jon Barrett|2011-08-15T14:27:19+00:00August 15th, 2011|

Social networks popular with engineers?

Which social networking platform do you use most in your day-to-day work? We recently posed the question to some of the professionals within the electronic engineering design industry. Our findings that amongst our small group of users Linkedin is currently the number one favorite with professionals at over 37% as it is useful for the number of interest groups and subsequent information sharing.

By Jon Barrett|2011-07-18T12:07:13+00:00July 18th, 2011|