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Who’s winning the social media battle in the semiconductor industry? 2015 white paper reveals all.

Published today, our latest 'Social Success' white paper for B2B electronics marketers reveals in great detail who's winning the social media battle in the semiconductor industry. Although focused on semiconductors, the paper gives valuable insights to any company selling components, sub-assemblies, software or services into the electronic engineering community. (Click infographic to enlarge) [...]

By |2016-10-24T10:54:01+00:00November 2nd, 2015|

Common mistakes that reduce the value of PPC campaigns

The PPC customer journey: generate more effective conversions. There can be no doubting the success Google Adwords pay-per-click (PPC) campaigns can deliver. For companies who want to feature high on Google searches and capture live search leads, it can be a very profitable way of advertising and capturing sales leads for instant conversion. However, a [...]

By |2017-05-05T16:28:06+00:00November 27th, 2014|

Google drops author pictures – did they ever really matter?

For years now it has been pretty much standard practice to embed pictures within any content you create in order to give a bit of impact and to explain complex principles. Pictures on websites have also been used extensively in order to portray certain emotions. For example, a healthy living website will have a “lifestyle” [...]

By |2017-05-05T16:05:28+00:00July 9th, 2014|

Penguin 2.0: What it Means and What You Should Do

Following on from Google’s Penguin update which was rolled out last year and which had devastating effects on many websites’ rankings across the Internet, Google has now introduced its latest algorithmic weapon in the war against web spam – Penguin 2.0. Prior to its release, we talked about this update in an earlier blog post [...]

By |2013-06-19T14:17:28+00:00June 19th, 2013|

Penguin 2.0. Everything is Changing Again – Or is it?

Matt Cutts has said that Penguin 2.0 will be "jarring and jolting!" (some commentators say it has already been implemented and that nothing actually happened). And that, of course, is on top of the 17 Panda content updates and Penguin 1.0, as we should now call it. In addition there was the exact match URL [...]

By |2013-01-07T15:21:01+00:00January 7th, 2013|

Why Your Website Should Be Mobile Friendly

If you are a B2B website owner then no doubt you will recognise the importance of providing an effective, user-friendly service that allows visitors to easily interact with your content. But how well does your website perform on mobile devices such as an iPhone, iPad or an Android smartphone? Google recently announced that mobile searches [...]

By |2012-03-23T15:39:51+00:00March 23rd, 2012|