If there's one area of the web that is a hotbed of ambiguity, it's Google's webmaster guidelines. This section of their support site has been the bane of many a marketing company's life. Ask five SEO 'experts' to read it and give you a summary, and you'll get five completely different answers. Why is this? Read more...
Published today, our latest 'Social Success' white paper for B2B electronics marketers reveals in great detail who's winning the social media battle in the semiconductor industry. Although focused on semiconductors, the paper gives valuable insights to any company selling components, sub-assemblies, software or services into the electronic engineering community. (Click infographic to enlarge) Read more...
The PPC customer journey: generate more effective conversions. There can be no doubting the success Google Adwords pay-per-click (PPC) campaigns can deliver. For companies who want to feature high on Google searches and capture live search leads, it can be a very profitable way of advertising and capturing sales leads for instant conversion. However, a Read more...
For years now it has been pretty much standard practice to embed pictures within any content you create in order to give a bit of impact and to explain complex principles. Pictures on websites have also been used extensively in order to portray certain emotions. For example, a healthy living website will have a “lifestyle” Read more...
Following on from Google’s Penguin update which was rolled out last year and which had devastating effects on many websites’ rankings across the Internet, Google has now introduced its latest algorithmic weapon in the war against web spam – Penguin 2.0. Prior to its release, we talked about this update in an earlier blog post Read more...
Matt Cutts has said that Penguin 2.0 will be "jarring and jolting!" (some commentators say it has already been implemented and that nothing actually happened). And that, of course, is on top of the 17 Panda content updates and Penguin 1.0, as we should now call it. In addition there was the exact match URL Read more...
In the first part of this article, Ian Jarrett, Account Director at Pinnacle asks why more companies don’t fully understand Pay Per Click (PPC) on Google and how they could improve results from PPC. ---- PPC the customer journey: driving for instant or more effective conversions. There can be no doubting the success Google ad Read more...
In the final part of this blog, Marcel Kay, talks about the benefit of blogging and why you may need more than just print advertising to drive traffic onto your stand at the exhibitions your company attends. -- Facebook these days is becoming more of a business tool. Especially as LinkedIn (the de facto Read more...
If you are a B2B website owner then no doubt you will recognise the importance of providing an effective, user-friendly service that allows visitors to easily interact with your content. But how well does your website perform on mobile devices such as an iPhone, iPad or an Android smartphone? Google recently announced that mobile searches Read more...
While the rivalry between browsers gets stronger each day, the main question we all want answers to is “Which browser is best to use?” The industry leaders such as Google, Internet Explorer and Firefox are working at alarming rates to make their product the one to use in 2012. Google has been working on new Read more...