Last week, discussions with two industrial B2B clients veered on to the use of social media, specifically Twitter. And the question our clients asked – how do we get more followers?
A common problem for many businesses when adopting social media is moving too fast - jumping in feet first without a clear strategy. As when crossing a busy road, there’s an awful lot of traffic and noise in social media that you must learn how to negotiate in order to avoid a pile-up. You were [...]