Deep tech PR experts can help spread the word about game-changing embedded innovation. Here’s how. If embedded systems are your thing, then embedded world is the place to be. The 21st edition of the Nuremberg-based exhibition and conference, which concluded on 16th March, was, once again, a great success. The numbers speak for Read more...
Coming out of the various global lockdowns over the past year or so, one of our key priorities was to make stronger connections between our teams in Europe and the US. What better way to do this, than with a secondment program. I cannot recommend this highly enough. The opportunity to learn from colleagues Read more...
I participated in a panel recently at electronica on marketing to the next generation of engineers and it really got me thinking about how our industry is changing and what this means for our clients. There is so much data out there which analyses the demographic shift that’s going on, not just in our industries, but Read more...
The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.
Pinnacle Marketing, the leading supplier of integrated marketing communications services for technology companies. The way people source information for B2B purchasing is changing – alongside traditional routes, such as trade shows and print magazines, there are now a variety of online platforms and social media channels.
Sports stars and celebrities are often paid to promote or showcase brands. Watching a top tennis player holding a Grand Slam trophy aloft as the cameras snap, you could be forgiven for asking yourself: “Was he really lugging that chunky and expensive wristwatch around the court for the last three hours?”
The Internet has made consumers impatient and demanding of instant information with maximum brevity. Whether catching up on the news, seeking product information or a review to help decide on a purchase, we are not prepared to wade through lots of information to get what we need.
This close to the vote, and after we've all received so much (mis) information from both sides, the world probably doesn't need another blog post about ‘Brexit’.
First came Cameron’s gaffe in describing Nigeria and Afghanistan as “fantastically corrupt” to The Queen in what was assumed to be a private setting. Unfortunately for all involved cameras and sound equipment were present and captured the PM’s remarks.
The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name - The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to Read more...