Marketing Communications

How to increase the visibility of your video and reach B2B audiences

Videos have a unique power to convey messages and deliver storytelling, and paid media advertising can help boost the visibility of these videos and help you engage with targeted audiences. Videos are a visual, dynamic and attention-grabbing ad format. Some paid social channels have started to give more visibility to advertisers that promote video Read more...

By |2023-11-14T11:58:06+00:00November 14th, 2023|

The shift of the trade media landscape and what it means for the future of PR

Over the last few years, the trade media landscape has undergone substantial changes due to digital technology's vast development, social media and evolving buyer habits. Consequently, a transformation is being witnessed by industry-specific outlets and trade publications with far-reaching consequences for the public relations (PR) industry. The traditional trade media landscape In the past, Read more...

By |2023-10-26T10:54:05+01:00October 26th, 2023|

Personas and journey mapping: The key to impactful deep-tech B2B marketing

Today's B2B buyers have higher expectations for relevant, personalised content that speaks to their specific needs and preferences. Generic marketing simply doesn't cut it anymore in capturing their attention. To truly resonate with audiences, brands need deeper insight into their ideal customers. This requirement means getting to know your personas on a granular level, Read more...

By |2023-10-10T11:41:42+01:00October 10th, 2023|

Quality content in the digital era and its B2B significance

In today’s digital era, creating exceptional content is fundamental for successful marketing as there’s a constant demand for high-quality information. For B2B deep tech brands, exceptional content can foster trust and build brand affinity which is vital for future growth. The digital landscape offers an abundance of information and well-written, authoritative, and technically accurate Read more...

By |2023-09-15T09:52:54+01:00September 15th, 2023|

Publitek Launches Seer, an Advanced Platform for Data-Driven Marketing and Communications

With a focus on marketing and communications performance and analysis, Seer pulls data from multiple sources with the ability to process, analyse and visualise performance and insights instantly Publitek, a B2B technology brand awareness and demand generation agency, has announced the launch of Seer, an advanced data platform that delivers customisable marketing and communications Read more...

By |2023-10-13T15:14:32+01:00September 12th, 2023|

The changing face of engineering: 3 trends in the industry

Electronics companies have always had disruptions to deal with, everything from world events to technological advances, but globalization has made such upheavals more complicated and harder to manage than ever. Meanwhile, globalization has been almost as transformative for electronics engineers as it has been for the companies they work for. Distinct local, national and Read more...

By |2023-09-12T09:32:25+01:00September 12th, 2023|

Digital communications: next gen engineers versus career pros

In the ever-evolving digital landscape, connecting with engineers across different generations demands a dynamic approach. With the current generation and the next generation embracing technology and knowledge sharing in distinct ways, understanding their preferences and tailoring content to suit their needs is crucial for effective engagement. Engaging the current generation through digital communications The Read more...

By |2023-09-06T09:18:19+01:00September 6th, 2023|