Marketing Communications

Twitter/X versus Threads: Social media strategies in a time of change

The world of social media never stands still. Established platforms evolve and change, while new ones emerge and disrupt the landscape, sometimes seemingly overnight. In recent months, Elon Musk's ownership of Twitter has exacerbated this unpredictability – characterized most recently by the controversial rebrand to X. Meanwhile, Meta has seized the opportunity to capitalize on Read more...

By |2023-08-10T09:24:20+01:00August 10th, 2023|

The Value of Reputation in Business

The business reputation landscape has shifted dramatically over recent years to a place where transparency, authenticity, accountability, and generally doing good for both the world in which a business operates and for those who are invested in it have become vital to success. The need for a clear brand vision There has long been Read more...

By |2023-07-04T12:01:01+01:00July 4th, 2023|

Secondment program boosts One Publitek initiative

Coming out of the various global lockdowns over the past year or so, one of our key priorities was to make stronger connections between our teams in Europe and the US. What better way to do this, than with a secondment program. I cannot recommend this highly enough. The opportunity to learn from colleagues in Read more...

By |2023-04-28T08:56:48+01:00January 16th, 2023|

Community Marketing: using data to understand audiences

I participated in a panel recently at electronica on marketing to the next generation of engineers and it really got me thinking about how our industry is changing and what this means for our clients. There is so much data out there which analyses the demographic shift that’s going on, not just in our industries, but Read more...

By |2022-11-30T16:46:30+00:00November 30th, 2022|