Up Periscope

Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development.  Indeed it’s difficult to keep pace with Read more...

By |2017-09-13T09:19:59+00:00August 19th, 2015|

The Evolution of Influence in the Life Sciences

Research has shown that the general population doesn’t trust advertising [1,2] and overt marketing communications, yet our lives are filled with an endless clamour of voices vying for our attention in order to influence our buying decisions. The life science researcher is an even more sceptical audience and has an equally challenging selling cycle. Every Read more...

By |2017-05-05T15:54:32+00:00September 20th, 2013|

Pinnacle Takes Media On Sandvik Coromant’s ‘Road to Success’

In early June, Sandvik Coromant hosted its two-day EMO 2011 preview press event. Key media from around the world were invited to join Sandvik in Sandviken, Sweden for a look at the company’s latest business forecast and trends, new product developments and technologies, plus methods and processes due to be announced at the EMO exhibition Read more...

By |2011-07-25T16:19:43+00:00July 25th, 2011|

Social networks popular with engineers?

Which social networking platform do you use most in your day-to-day work? We recently posed the question to some of the professionals within the electronic engineering design industry. Our findings that amongst our small group of users Linkedin is currently the number one favorite with professionals at over 37% as it is useful for the number of interest groups and subsequent information sharing.

By |2011-07-18T12:07:13+00:00July 18th, 2011|

The real new media are not what you think

Those who discount social media channels, such as Twitter and Facebook, for serious business-to-business communication may be in for a surprise with the emergence of new digital content consumption platforms.

By |2011-07-15T08:03:01+00:00July 15th, 2011|

Cost in Translation

Product promotion can be a very tricky business. Corporations can spend hefty budgets on advertising and public relations for their latest creation, but it is possible that all this can still be overshadowed by other matters. If what the product is dubbed infers something that is not in keeping with the image that the manufacturer Read more...

By |2011-06-16T09:19:26+00:00June 16th, 2011|

EE Times extends conference portfolio

The news that EE Times Group has acquired DesignCon, the annual Silicon Valley conference on electronic design, provides us with a timely reminder.  Although the trend in marketing communications is overwhelmingly towards virtual communities - and addressing them via social media - there is still a demand for 'real', direct, face-to-face communication.  Publishers, who are Read more...

By |2010-04-19T10:22:11+00:00April 19th, 2010|