The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name - The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to Read more...
毫无疑问，适当准备且足够详细的案例研究对于任何公司的新闻材料和宣传资料的输出都会是有益的补充——它能够补充包括产品发布、技术文章和评论作品等在内的其他内容。无论是投放在服务于相关行业领域的杂志上，还是供销售人员在访问潜在客户时使用，还是只是放在公司的网站上，它们都是宝贵的宣传工具
世界充满内容，并且每时每刻都不断涌现出来更多内容。搜索引擎必须处理这一信息洪流，但是对我们来说，幸运的是，其中大部分信息都只不过是鱼目混珠，而且现在也正因为最近的一些搜索引擎更新而受到忽视.
How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long Read more...
Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development. Indeed it’s difficult to keep pace with Read more...
Research has shown that the general population doesn’t trust advertising [1,2] and overt marketing communications, yet our lives are filled with an endless clamour of voices vying for our attention in order to influence our buying decisions. The life science researcher is an even more sceptical audience and has an equally challenging selling cycle. Every Read more...
A common problem for many businesses when adopting social media is moving too fast - jumping in feet first without a clear strategy. As when crossing a busy road, there’s an awful lot of traffic and noise in social media that you must learn how to negotiate in order to avoid a pile-up. You were Read more...
Which social networking platform do you use most in your day-to-day work? We recently posed the question to some of the professionals within the electronic engineering design industry. Our findings that amongst our small group of users Linkedin is currently the number one favorite with professionals at over 37% as it is useful for the number of interest groups and subsequent information sharing.
Those who discount social media channels, such as Twitter and Facebook, for serious business-to-business communication may be in for a surprise with the emergence of new digital content consumption platforms.
Product promotion can be a very tricky business. Corporations can spend hefty budgets on advertising and public relations for their latest creation, but it is possible that all this can still be overshadowed by other matters. If what the product is dubbed infers something that is not in keeping with the image that the manufacturer Read more...