Marketing Communications

What’s in a name?

The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name - The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to Read more...

By |2017-05-05T15:54:28+00:00March 30th, 2016|



By |2017-08-11T14:38:19+00:00March 7th, 2016|



By |2016-03-07T11:38:41+00:00March 7th, 2016|

Video killed the internet star

How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long Read more...

By |2017-05-05T15:54:29+00:00March 2nd, 2016|

Up Periscope

Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development.  Indeed it’s difficult to keep pace with Read more...

By |2017-09-13T09:19:59+00:00August 19th, 2015|

The Evolution of Influence in the Life Sciences

Research has shown that the general population doesn’t trust advertising [1,2] and overt marketing communications, yet our lives are filled with an endless clamour of voices vying for our attention in order to influence our buying decisions. The life science researcher is an even more sceptical audience and has an equally challenging selling cycle. Every Read more...

By |2017-05-05T15:54:32+00:00September 20th, 2013|

Social networks popular with engineers?

Which social networking platform do you use most in your day-to-day work? We recently posed the question to some of the professionals within the electronic engineering design industry. Our findings that amongst our small group of users Linkedin is currently the number one favorite with professionals at over 37% as it is useful for the number of interest groups and subsequent information sharing.

By |2011-07-18T12:07:13+00:00July 18th, 2011|

The real new media are not what you think

Those who discount social media channels, such as Twitter and Facebook, for serious business-to-business communication may be in for a surprise with the emergence of new digital content consumption platforms.

By |2011-07-15T08:03:01+00:00July 15th, 2011|

Cost in Translation

Product promotion can be a very tricky business. Corporations can spend hefty budgets on advertising and public relations for their latest creation, but it is possible that all this can still be overshadowed by other matters. If what the product is dubbed infers something that is not in keeping with the image that the manufacturer Read more...

By |2011-06-16T09:19:26+00:00June 16th, 2011|