marketing

Personas and journey mapping: The key to impactful deep-tech B2B marketing

Today's B2B buyers have higher expectations for relevant, personalised content that speaks to their specific needs and preferences. Generic marketing simply doesn't cut it anymore in capturing their attention. To truly resonate with audiences, brands need deeper insight into their ideal customers. This requirement means getting to know your personas on a granular level, Read more...

By |2023-10-10T11:41:42+01:00October 10th, 2023|

Unbreakable bonds: how to create brand affinity as a deep tech business

B2B marketing has traditionally focused on promoting the features and technical advantages of products and innovations. The concept of branding has often been dismissed as too superficial and only relevant in the B2C sector. However, this viewpoint overlooks a crucial fact: ultimately, people do business with people, and whilst most B2B technology businesses do Read more...

By |2023-08-16T14:30:45+01:00August 16th, 2023|

Why aren’t more B2B tech companies using paid social media to target their customers?

Paid social media campaigns have traditionally been considered a B2C marketing channel, but at Publitek we think it’s time for B2B tech brands to reap the benefits too. The shifting media landscape demands a change in marketing strategy The rapid growth in digital media and social platforms like LinkedIn, WeChat, Facebook, TikTok, Instagram, YouTube Read more...

By |2023-08-02T11:09:08+01:00August 2nd, 2023|

5 things to consider when introducing marketing automation

When B2B companies introduce marketing automation, what are the 5 key areas to consider? Demographics are shifting B2B buyer behavior. With increasingly self-guided research and buying processes, the pressure on deep-tech companies to ramp up and personalize their content marketing is growing significantly. Marketing teams relying purely on manual processes are struggling to keep Read more...

By |2023-07-21T11:13:05+01:00July 21st, 2023|

Adopting AI in deep tech B2B marketing

The role of AI in the deep tech industry The near and long-term impact of Artificial Intelligence in all walks of life is a topic consistently in the headlines nowadays, and it seems a cause for excitement and worry in equal measure. The potential to assist, improve and expedite previously ‘human-driven’ processes is being Read more...

By |2023-07-13T11:02:10+01:00July 13th, 2023|

The Value of Reputation in Business

The business reputation landscape has shifted dramatically over recent years to a place where transparency, authenticity, accountability, and generally doing good for both the world in which a business operates and for those who are invested in it have become vital to success. The need for a clear brand vision There has long been Read more...

By |2023-07-04T12:01:01+01:00July 4th, 2023|

The role of Communities within Marketing Communications

In today's hyperconnected world, marketing approaches need to evolve to become more people-centric and relationship-driven. Gone are the days when end users were satisfied with being mere subscribers or entries in a customer database. Nowadays, they expect a personalized and engaging experience. According to a recent Salesforce report, a staggering 84% of customers say that Read more...

By |2023-07-03T14:30:37+01:00May 30th, 2023|

How Design Thinking Can Improve Your B2B Communication Strategy

Design Thinking is not a new concept, yet it’s not widely applied to B2B communications. But if you really need to connect with highly technical audiences, you should get to know this flexible approach to innovation. Why Design Thinking? Because engineers and other technical professionals recognize empty marketing in a heartbeat, and they hate Read more...

By |2023-05-15T07:21:02+01:00May 4th, 2023|

Event horizon: will live marketing remain a feature of your toolkit in 2021?

So it’s here. 2021. A year that arrives with new hope injected by the rollout of Covid vaccines across the world. However, an unrelenting wave of lockdowns and restrictions to quell coronavirus transmission makes it incredibly awkward to predict a clear roadmap for marketing activities. In particular, a challenging set of questions surrounds event participation Read more...

By |2021-04-28T18:06:45+01:00January 13th, 2021|

Best B2B video guide for electronics marketers

Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...

By |2020-06-11T16:38:16+01:00June 11th, 2020|