Through a mix of different content marketing activities, it is possible to gain the attention of members of your target audience and, if properly handled, convert them from a prospect into a paying customer.
There are possibly as many reasons to advertise as there are advertisers (ok, not quite). Amongst the many reasons, we hear increasingly the need for “sales leads”. That’s understandable: this is often seen as a good-enough metric that will help justify the marketing investment.
Though the B2C sector seemed to quickly catch on, even now (almost a decade later) many companies in the neighboring B2B sector still show a surprising ineptitude when it comes to successful use of social media. This point was highlighted to me just recently, when a friend in technology PR pointed out that the combined [...]
2015 saw what can only be described as an acquisition frenzy - stagnating growth figures and discontented shareholders effectively forcing the bigger chip manufacturers to prey on vulnerable smaller operations in order to either enter new areas or gain market share in existing ones. The list is extensive, but among the most notable were Freescale, [...]
Market research has evolved, that’s a fact. However, despite its new features, it remains the basis of a successful marketing strategy. This is the conclusion from the two previous posts dedicated to this topic. The methodologies used to collect data have also changed – I am thinking about the availability of Big Data always and [...]
Content, content, content. If you want truly effective PR, PPC advertising that generates real leads, newsletters that are actually read by the recipient, or you want visitors to find – and then download information from - your website then there is no way round the fact you are going to need to create a regular [...]
All your Facebook posts in a test tube. Being watched! The role of psychology in advertising, PR and, indeed, in any kind of publicity has been well known and exploited for years. I’m sure you will have seen adverts for loan companies where the family is drowning in bills while melancholy music [...]