Despite evidence to the contrary - such as torrential rain, flooding and thunderstorms - summer is now upon us. For many this is the beginning of the summer music festival season: an opportunity to wear waterproof clothing in a muddy field, while waiting to hear your favourite bands and artists live.
PCIM Europe 2015 Technophiles are once again converging on the German city of Nuremberg as it plays host to the very latest in power electronics trends. PCIM (Power Conversion Intelligent Motion) Europe runs from 10th – 12th May 2016, attracting hundreds of exhibitors and thousands of attendees interested in power electronics and power Read more...
Market research has evolved, that’s a fact. However, despite its new features, it remains the basis of a successful marketing strategy. This is the conclusion from the two previous posts dedicated to this topic. The methodologies used to collect data have also changed – I am thinking about the availability of Big Data always and Read more...
Content, content, content. If you want truly effective PR, PPC advertising that generates real leads, newsletters that are actually read by the recipient, or you want visitors to find – and then download information from - your website then there is no way round the fact you are going to need to create a regular Read more...
Last week editors representing 35 leading electronics titles from 9 different countries joined Pinnacle Marketing and six of its clients for the agency's second European Electronics Press Summit. This successful event, which took place at the Excelsior Hotel in central Munich on 24th and 25th October, provided a forum for presentations and announcements from distributor Conrad Read more...
Attention to detail is crucial in a technology PR campaign. Bright ideas alone will not do - any failings in execution can destroy a company's reputation. When choosing a technical agency check with industry editors to see who consistently delivers good quality results.
Preliminary figures compiled by IHS iSuppli show that though the economic climate remains frosty, 2011 has been a bumper year for semiconductor shipments – driven mainly by increasing consumer demand for smartphones and tablet PCs, as well as increasing use of solid state lighting and growing interest in renewable energy. Total chip sales this year Read more...
Editors enjoy coffee break Paul Whytock, Sally Ward Foxton and Ralf Higgelke
Pinnacle's European Electronics Press Summit 2011 started with a pre-Summit dinner at Hotel Excelsior in Munich.