In the beginning there were websites. Then came Yahoo and other directories that were compiled by hand. Alongside these sat "yellow pages" style ads that demanded a flat fee. However, with the rapid growth of the internet, lists compiled manually soon became obsolete paving the way for Google's current dominance in the search engine wars. Read more...
Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon Read more...
The PPC customer journey: generate more effective conversions. There can be no doubting the success Google Adwords pay-per-click (PPC) campaigns can deliver. For companies who want to feature high on Google searches and capture live search leads, it can be a very profitable way of advertising and capturing sales leads for instant conversion. However, a Read more...
In the third part of his article on PPC , Ian Jarrett, Account Director at Pinnacle looks at setting up an e commerce site ---- Have a relevant page within your e commerce site This is probably the best area to drop them to if you want customers to self-serve and delivers the best ROI Read more...
In the second part of this article on PPC , Ian Jarrett, Account Director at Pinnacle looks at dynamic landing pages. ---- Dedicated dynamic landing pages: When you journey anywhere you want to ensure that you land in the right place, it’s exactly the same with PPC. Once the searcher has clicked you need to Read more...
In the first part of this article, Ian Jarrett, Account Director at Pinnacle asks why more companies don’t fully understand Pay Per Click (PPC) on Google and how they could improve results from PPC. ---- PPC the customer journey: driving for instant or more effective conversions. There can be no doubting the success Google ad Read more...