Pinnacle Marketing, the leading supplier of integrated marketing communications services for technology companies. The way people source information for B2B purchasing is changing – alongside traditional routes, such as trade shows and print magazines, there are now a variety of online platforms and social media channels.
Exhibitions are often the single most costly form of promotion for any technology company. It’s not unusual to spend up to a third of each years’ marketing budget on just three or four days at an event. Fortunately, well-planned pre-event activity will maximise ROI and payback. Exhibitions are a powerful form of branding and lead Read more...
A guest blog post by Steed Webzell, freelance editor across a range of technology-based titles PR agencies make life easy for editors. How so? Well, without any desire to portray editors as lackadaisical, somewhat unorganised individuals, the reality is that PR agencies take away the leg work. This is particularly true for technology, engineering and Read more...
A guest post by Caroline Hayes, freelance technology journalist A press conference is more than a nice meal in a nice hotel with members of the press. Every PR company knows the value of bringing together the press and company executives. It allows companies to present information, put it in context and answer the questions Read more...
Any companies that have sought to extend their reach across multiple regions will have encountered communication difficulties caused by language barriers. After all, in the EU alone there are 23 official languages, making it a veritable PR minefield. One of the most challenging elements of delivering marketing materials across different geographic regions is how best Read more...
A guest post by Graham Pitcher, Group Editor, New Electronics In my last post I talked about the changing role of B2B print publications. Of course trade media also address a world well beyond print circulation – at New Electronics, for instance, we have a website, Twitter feed, Facebook, LinkedIn, ezines and so on, with Read more...