PR

Donald Trump: Is there anything to learn for B2B Technology PR?

The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.

By |2017-05-05T16:19:59+00:00November 1st, 2016|

Advertising in August – is it really a waste?

Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?

By |2017-05-05T16:00:04+00:00July 27th, 2016|

What’s in a name?

The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name - The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to [...]

By |2017-05-05T15:54:28+00:00March 30th, 2016|

为什么你需要提升你的内容策略

世界充满内容,并且每时每刻都不断涌现出来更多内容。搜索引擎必须处理这一信息洪流,但是对我们来说,幸运的是,其中大部分信息都只不过是鱼目混珠,而且现在也正因为最近的一些搜索引擎更新而受到忽视.

By |2016-03-07T11:38:41+00:00March 7th, 2016|

Video killed the internet star

How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long [...]

By |2017-05-05T15:54:29+00:00March 2nd, 2016|

Up Periscope

Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development.  Indeed it’s difficult to keep pace with [...]

By |2017-09-13T09:19:59+00:00August 19th, 2015|

Spotting the trends in B2B Technology Marcoms

Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon [...]

By |2017-08-11T15:35:52+00:00March 4th, 2015|

The guaranteed way to maximise ROI at Electronica

Exhibitions are often the single most costly form of promotion for any technology company. It’s not unusual to spend up to a third of each years’ marketing budget on just three or four days at an event. Fortunately, well-planned pre-event activity will maximise ROI and payback. Exhibitions are a powerful form of branding and lead [...]

By |2017-05-05T16:16:30+00:00September 22nd, 2014|