PR

How to build meaningful connections through face-to-face press relations

It is undeniable that the way people communicate has changed. That was never more apparent than during the global COVID-19 pandemic when forced lockdowns and the requirement to move to digital relationships were thrust upon us. Since we’ve come out of this extended period of enforced virtual meetings, virtual happy hours and virtual connections, Read more...

By |2023-11-02T12:38:00+00:00November 2nd, 2023|

The shift of the trade media landscape and what it means for the future of PR

Over the last few years, the trade media landscape has undergone substantial changes due to digital technology's vast development, social media and evolving buyer habits. Consequently, a transformation is being witnessed by industry-specific outlets and trade publications with far-reaching consequences for the public relations (PR) industry. The traditional trade media landscape In the past, Read more...

By |2023-10-26T10:54:05+01:00October 26th, 2023|

The Value of Reputation in Business

The business reputation landscape has shifted dramatically over recent years to a place where transparency, authenticity, accountability, and generally doing good for both the world in which a business operates and for those who are invested in it have become vital to success. The need for a clear brand vision There has long been Read more...

By |2023-07-04T12:01:01+01:00July 4th, 2023|