Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development. Indeed it’s difficult to keep pace with Read more...
Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon Read more...
Exhibitions are often the single most costly form of promotion for any technology company. It’s not unusual to spend up to a third of each years’ marketing budget on just three or four days at an event. Fortunately, well-planned pre-event activity will maximise ROI and payback. Exhibitions are a powerful form of branding and lead Read more...
A collection of TED talks to inspire marketing and PR professionals and help them thrive in the digital age. Simon Sinek: How great leaders inspire action Most companies know what they do, some know how they do it, but very few know why they do it. The beliefs and values that get people out Read more...
All your Facebook posts in a test tube. Being watched! The role of psychology in advertising, PR and, indeed, in any kind of publicity has been well known and exploited for years. I’m sure you will have seen adverts for loan companies where the family is drowning in bills while melancholy music Read more...
In modern PR, one size does not fit all. Issuing a single media message to all and sundry is no longer an effective way of gaining column inches. Take the case of an engineering company wanting to shout about new capital investment for example. Yes, a generic press release circulated to relevant engineering and manufacturing Read more...
A guest blog post by Steed Webzell, freelance editor across a range of technology-based titles PR agencies make life easy for editors. How so? Well, without any desire to portray editors as lackadaisical, somewhat unorganised individuals, the reality is that PR agencies take away the leg work. This is particularly true for technology, engineering and Read more...
So you have made the decision to invest a large proportion of your marketing budget in a trade show? Then it is probably a great idea to spend a fraction of that cost and get the most from pre-event PR. Exhibitions are probably the most costly form of promotion for any technology company, especially if Read more...
A guest post by Caroline Hayes, freelance technology journalist A press conference is more than a nice meal in a nice hotel with members of the press. Every PR company knows the value of bringing together the press and company executives. It allows companies to present information, put it in context and answer the questions Read more...
There is a common perception that public relations only works for the big boys or household names, be it Tesco, British Gas, John Lewis, Thames Water, and so on. However, some of the biggest brand names in the world are engineering and manufacturing companies - Rolls-Royce, JCB, Siemens and Boeing, to name but a few. Read more...