Writing Press Releases: Beware of the Term “Market Leader”

A guest post by Holger Heller, Editor, ELEKTRONIKPRAXIS Many press releases begin something like this: “XY company, market leader in …”. This can turn out to be a less-than-ideal approach. Each company seems to have to define its worldwide leadership – in a more or less enhanced way. And if “the world” is not enough, then there is a regional restriction in Read more...

By |2013-07-03T08:46:05+00:00July 3rd, 2013|

The Role of the Trade Press in a Media Rich World

A guest post by Graham Pitcher, Group Editor, New Electronics Editors of a certain vintage will remember the ‘good old days’ of the printed press release. Every day, we’d see – and open – hundreds of press releases. The quality of the press release varied. Some were many pages long and it took dedication to Read more...

By |2013-06-21T09:57:20+00:00June 21st, 2013|

A 12-point plan to irritate an editor

A guest post by Caroline Hayes, freelance technology journalist Here is a simple plan guaranteed to annoy or frustrate editors. Follow these simple rules and you will be assured that every editor you come into contact with rolls their eyes heavenward* Send press releases that are not relevant. I recently received one about how long Read more...

By |2013-06-11T09:29:39+00:00June 11th, 2013|

Free Press Release Distribution Websites

If you have a product launch or a news announcement, one of the best ways to get your message heard is with a press release. But did you know that there are also SEO benefits to distributing your news through relevant channels? Some press release distribution websites allow you to place a link as part Read more...

By |2013-02-08T10:46:03+00:00February 8th, 2013|

Technical PR agency, Publitek, appoints Derek Rye to further strengthen content creation expertise

  Technical PR agency, Publitek, has announced the appointment of Derek Rye, formerly director of marketing at   Plessey Semiconductors and marketing manager at Intel. The appointment follows a series of significant new business wins for the agency and further advances its deep-tech credentials. Publitek account directors are mostly engineers or scientists. Publitek’s Read more...

By |2016-10-24T10:55:20+00:00August 7th, 2012|

PR is more than tactics, Innovation is Key!

What sets a lot of PR agencies apart is their ability to be creative, no matter what their industry or if their focus is on B2B, B2C, technology or consumer markets.  Almost any agency can dig around in a ‘PR tool box’ and find a myriad of tactics, throw them together and do a fairly Read more...

By |2012-01-31T12:10:38+00:00January 31st, 2012|

Pain-free PR – Know Your Onions!

In the world of PR, good public relations practice knowledge is only a part of the range of skills your agency should have. Media knowledge and strong journalist relationships and the ability to scribe the highest quality grammar are two other facets. But perhaps the most beneficial skill to the client is a good understanding Read more...

By |2011-12-12T11:55:44+00:00December 12th, 2011|

Top 20 Semiconductor Suppliers for 2011 Announced

Preliminary figures compiled by IHS iSuppli show that though the economic climate remains frosty, 2011 has been a bumper year for semiconductor shipments – driven mainly by increasing consumer demand for smartphones and tablet PCs, as well as increasing use of solid state lighting and growing interest in renewable energy. Total chip sales this year Read more...

By |2011-12-08T09:39:51+00:00December 8th, 2011|

3 Ways To Re-use Old Blog Posts

Blogging is a great way to drive traffic to your website, engage your customers and establish you as an authority within your market. But it’s not always easy coming up with fresh content. So here are three simple ways to squeeze a little bit more value out of those old posts: Revisit popular posts Regularly check Read more...

By |2011-09-08T09:32:45+00:00September 8th, 2011|

To Follow Or Not To Follow?

Last week, discussions with two industrial B2B clients veered on to the use of social media, specifically Twitter. And the question our clients asked – how do we get more followers?

By |2011-08-31T10:39:01+00:00August 31st, 2011|