press releases

Video killed the internet star

How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long [...]

By |2017-05-05T15:54:29+00:00March 2nd, 2016|

Writing Press Releases: Beware of the Term “Market Leader”

A guest post by Holger Heller, Editor, ELEKTRONIKPRAXIS Many press releases begin something like this: “XY company, market leader in …”. This can turn out to be a less-than-ideal approach. Each company seems to have to define its worldwide leadership – in a more or less enhanced way. And if “the world” is not enough, then there is a regional restriction in [...]

By |2013-07-03T08:46:05+00:00July 3rd, 2013|

The Role of the Trade Press in a Media Rich World

A guest post by Graham Pitcher, Group Editor, New Electronics Editors of a certain vintage will remember the ‘good old days’ of the printed press release. Every day, we’d see – and open – hundreds of press releases. The quality of the press release varied. Some were many pages long and it took dedication to [...]

By |2013-06-21T09:57:20+00:00June 21st, 2013|

A 12-point plan to irritate an editor

A guest post by Caroline Hayes, freelance technology journalist Here is a simple plan guaranteed to annoy or frustrate editors. Follow these simple rules and you will be assured that every editor you come into contact with rolls their eyes heavenward* Send press releases that are not relevant. I recently received one about how long [...]

By |2013-06-11T09:29:39+00:00June 11th, 2013|

What Editors Want From a Press Pack

For a journalist or editor attending a tradeshow, press packs are both a boon and a burden. While they do serve as great memory aids, after collecting two or three of them they quickly become a burden on the poor journalist that has scheduled interviews and meetings with company executives all over the exhibition center. [...]

By |2017-09-11T13:14:01+00:00May 3rd, 2013|

How to get the best return from a press release headline

A press release headline is the most valuable asset on the page. Other than the picture it’s what editors see first and, consequently, a headline should be targeted at editors, not readers (in almost all cases if the editor chooses to run with your press release they will change the headline). If the headline fails [...]

By |2013-02-15T10:16:33+00:00February 15th, 2013|

Free Press Release Distribution Websites

If you have a product launch or a news announcement, one of the best ways to get your message heard is with a press release. But did you know that there are also SEO benefits to distributing your news through relevant channels? Some press release distribution websites allow you to place a link as part [...]

By |2013-02-08T10:46:03+00:00February 8th, 2013|

How to Get 77% More Exposure From Your Press Releases

Writing press releases is a great way to generate exposure for your business. If you have something newsworthy to say, then a well written piece of content that captures the attention of an editor or blogger will earn you some valuable coverage. However, did you know that by including an image, you increase the chances [...]

By |2017-04-28T09:32:11+00:00December 14th, 2011|