How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long Read more...
As a specialist electronics content marketing and PR agency, we're always looking for ways to refine our services, both to clients and editors. That's why we recently undertook a survey of editors and journalists in B2B electronics media. We wanted to make sure we're delivering information to them in exactly the way they want it, and Read more...
A guest post by Holger Heller, Editor, ELEKTRONIKPRAXIS Many press releases begin something like this: “XY company, market leader in …”. This can turn out to be a less-than-ideal approach. Each company seems to have to define its worldwide leadership – in a more or less enhanced way. And if “the world” is not enough, then there is a regional restriction in Read more...
A guest post by Graham Pitcher, Group Editor, New Electronics Editors of a certain vintage will remember the ‘good old days’ of the printed press release. Every day, we’d see – and open – hundreds of press releases. The quality of the press release varied. Some were many pages long and it took dedication to Read more...
A guest post by Caroline Hayes, freelance technology journalist Here is a simple plan guaranteed to annoy or frustrate editors. Follow these simple rules and you will be assured that every editor you come into contact with rolls their eyes heavenward* Send press releases that are not relevant. I recently received one about how long Read more...
For a journalist or editor attending a tradeshow, press packs are both a boon and a burden. While they do serve as great memory aids, after collecting two or three of them they quickly become a burden on the poor journalist that has scheduled interviews and meetings with company executives all over the exhibition center. Read more...
A press release headline is the most valuable asset on the page. Other than the picture it’s what editors see first and, consequently, a headline should be targeted at editors, not readers (in almost all cases if the editor chooses to run with your press release they will change the headline). If the headline fails Read more...
If you have a product launch or a news announcement, one of the best ways to get your message heard is with a press release. But did you know that there are also SEO benefits to distributing your news through relevant channels? Some press release distribution websites allow you to place a link as part Read more...
Writing press releases is a great way to generate exposure for your business. If you have something newsworthy to say, then a well written piece of content that captures the attention of an editor or blogger will earn you some valuable coverage. However, did you know that by including an image, you increase the chances Read more...