The three pillars of SEO So, your website is already the epitome of technical perfection. The site architecture ensures cornerstone content is at the top of the hierarchy. The pages load quickly and on-page optimization is in place to include your keyword themes in the page titles, body content, file names, image Read more...
Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...
As PR practitioners we must never underestimate the value of integrating SEO when managing content, editorial placements and campaign evaluation for B2B marketing communications. Nayl D’Souza explains how PR can be successfully navigated using SEO and content mind mapping Search Engine Optimization (SEO), the practice of improving the visibility of website content, is just one Read more...
Google gets smarter every year and is constantly updating its algorithms. It’s constantly trying to improve search results in order to show users the most relevant, useful information. In recent years, this has meant moving towards topic-based results rather than focusing on keywords. For example, if someone searches for a specific question that’s related to Read more...
I can't count the number of conversations our team has had with technical B2B marketers over the years about newswires. We're asked, "Do they really guarantee coverage on Bloomberg?" or "Aren't they great for building inbound links so that search engines can find our technical content?" I've long been skeptical of the value of newswires and Read more...
Search engines are the leading sources of information for engineers. Help them find your pages or wave your sales funnel goodbye! Online commentators will sometimes write anything to get a 'like' or a 'share'. Provocation is one way of achieving that goal. As a result, headlines such as 'the press release is dead' or 'SEO is dead' Read more...
A recent analysis of the industry’s leading players’ websites finds that more than a quarter are losing visitors to a key sales channel by not implementing mobile responsive sites. Early in 2015, Google unleashed Mobilegeddon, an upgrade to its search algorithm that dropped a site’s ranking for those searching via the phone or tablet if its layout Read more...
Electronics PR, or at least the media relations aspect of it, can play a vital role in boosting your website's search engine visibility, if you or your agency know how to best take advantage of the opportunity. In addition to ensuring your website is technically optimised, and has optimised content, your site needs inbound links from authoritative, Read more...
Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon Read more...
Google is synonymous with search, and due to its overwhelming dominance, nearly everything a search engine optimising professional does is to ensure we comply with best practice, and avoid the penalties. One such best practice is the use of structured markup – using tags to define the context of content - which helps Google (and Read more...