One of the metrics that many SEOs seem to obsess about is ‘Page rank’, often shortened to “PR” and it’s a number that has managed to gain an almost mythical status amongst the Internet marketing set. You can view the “PR” value of your site and indeed any of the pages on your site by Read more...
Guest blogger and marketing strategist Scott Lewis looks at where B2B electronics marketing is today, and where it's going It’s an exciting time to be in marketing now with new automation tools from companies like Marketo, Oracle/Eloqua, Hubspot and Pardot/Salesforce (listed in order of marketshare)(1) and others that not only help you easily and quickly Read more...
For the past few years we've followed, and participated in, Hearst's 'Design Engineer and Supplier Interface Study'. This research, focused on the electronics industry, showed that the top 3 sources of new product information used by design engineers are digital trade magazines, printed trade magazines and web search engines. It was initially rather a surprise Read more...
Google Hummingbird What is Hummingbird? Hummingbird is a new algorithm announced by Google at the end of September, although it had secretly been in effect for a month before this. The intention of this change is to provide users with more relevant search results by trying to determine their intent, then providing results Read more...
Selection bias can mean the difference between software spotting an enemy tank... or just a sunny day One of my all-time favourite anecdotes about selection bias (and, actually, in general) comes from the US military. It's probably an urban legend (I hope it's true) but back in the 80s the military was looking Read more...
Over-optimised press releases are a thing of the past Google has recently updated its “link schemes” guidelines to cover over-optimised press releases. For those unfamiliar with this document, the links schemes guidelines covers link generation techniques that Google considers bad practice, and states their intention to penalise any website it deems has contravened Read more...
Is Penguin over-hyped? Recently, there’s been a lot of talk by journalists and PRs about the latest algorithm update rolled out by Google. Our very own Rob Ashwell recently blogged about why Google Penguin is awesome. I’ve also noticed a lot of electronics PR and digital PR agencies getting in on the Read more...
Can Penguin save trade publishing and B2B PR? As my colleagues will almost certainly corroborate, I can be quite grumpy. And, as my wife will attest, I'm often prone to jumping on my soap box. It's not necessarily my best attribute and it can be written off both positively (he has passion) or Read more...
Following on from Google’s Penguin update which was rolled out last year and which had devastating effects on many websites’ rankings across the Internet, Google has now introduced its latest algorithmic weapon in the war against web spam – Penguin 2.0. Prior to its release, we talked about this update in an earlier blog post Read more...
There has been quite a lot of media interest recently in the Million Short search tool (including it being featured on BBC News’ technology programme Click a few weeks ago). Described as a ‘discovery engine’, Million Short basically allows the user to eliminate the top sites from their search (this can be the first million, Read more...