seo

No more pushing the “I Believe” button

Guest blogger and marketing strategist Scott Lewis looks at where B2B electronics marketing is today, and where it's going It’s an exciting time to be in marketing now with new automation tools from companies like Marketo, Oracle/Eloqua, Hubspot and Pardot/Salesforce (listed in order of marketshare)(1) and others that not only help you easily and quickly Read more...

By |2016-10-24T10:54:42+00:00December 10th, 2013|

Research: why a quick glance at results is a dangerous thing

For the past few years we've followed, and participated in, Hearst's 'Design Engineer and Supplier Interface Study'. This research, focused on the electronics industry, showed that the top 3 sources of new product information used by design engineers are digital trade magazines, printed trade magazines and web search engines.  It was initially rather a surprise Read more...

By |2016-10-24T10:54:46+00:00October 28th, 2013|

Do wire services help PR drive web traffic?

Selection bias can mean the difference between software spotting an enemy tank... or just a sunny day One of my all-time favourite anecdotes about selection bias (and, actually, in general) comes from the US military. It's probably an urban legend (I hope it's true) but back in the 80s the military was looking Read more...

By |2016-10-24T10:54:48+00:00September 24th, 2013|

How to avoid a Google downgrade in press releases

Over-optimised press releases are a thing of the past Google has recently updated its “link schemes” guidelines to cover over-optimised press releases. For those unfamiliar with this document, the links schemes guidelines covers link generation techniques that Google considers bad practice, and states their intention to penalise any website it deems has contravened Read more...

By |2018-09-03T12:52:39+00:00August 9th, 2013|

Why Google Penguin is awesome

Can Penguin save trade publishing and B2B PR? As my colleagues will almost certainly corroborate, I can be quite grumpy. And, as my wife will attest, I'm often prone to jumping on my soap box. It's not necessarily my best attribute and it can be written off both positively (he has passion) or Read more...

By |2016-10-24T10:54:56+00:00June 28th, 2013|

Penguin 2.0: What it Means and What You Should Do

Following on from Google’s Penguin update which was rolled out last year and which had devastating effects on many websites’ rankings across the Internet, Google has now introduced its latest algorithmic weapon in the war against web spam – Penguin 2.0. Prior to its release, we talked about this update in an earlier blog post Read more...

By |2013-06-19T14:17:28+00:00June 19th, 2013|

Why you need a PR agency for SEO

An electrionics PR agency's role in SEO So, your website is technically perfect. The site architecture ensures key landing pages are at the top of the hierarchy. Pages load quickly. And on-page optimisation is in place to include your keyword themes in page titles, body content, file names, image alt tags, etc. What's Read more...

By |2018-09-03T12:52:39+00:00May 22nd, 2013|