Some 30 years ago, a small component distributor in the UK came out with a book on how to manufacture electronic products using surface mount technology. The company sold 1000 copies at £2000 each. Few people knew how to use these newfangled surface mount components but many realised that they had to find out fast. Read more...
In the third part of his article on PPC , Ian Jarrett, Account Director at Pinnacle looks at setting up an e commerce site ---- Have a relevant page within your e commerce site This is probably the best area to drop them to if you want customers to self-serve and delivers the best ROI Read more...
In the second part of this article on PPC , Ian Jarrett, Account Director at Pinnacle looks at dynamic landing pages. ---- Dedicated dynamic landing pages: When you journey anywhere you want to ensure that you land in the right place, it’s exactly the same with PPC. Once the searcher has clicked you need to Read more...
In the final part of this blog, Marcel Kay, talks about the benefit of blogging and why you may need more than just print advertising to drive traffic onto your stand at the exhibitions your company attends. -- Facebook these days is becoming more of a business tool. Especially as LinkedIn (the de facto Read more...
There is a buzz around Storify, the social media curation platform that lets you create news stories with live content from Twitter, Facebook, Youtube and Flickr and then share it back across those social media sites. Last year Storify won the Grand Prize winner in the Knight-Batten Awards for Innovations in Journalism and was featured Read more...
If your business has a website then you should already know the value of web traffic and how important it is for your site to maintain a strong search engine presence. If you don’t then you should read this report, recently published by market research firms, Fleishman Hillard and Harris Interactive. The report reveals that Read more...
In the world of social media marketing, the latest networking tool that everybody is talking about is Pinterest. Described as “an online pinboard to organize and share things you love,” you might think that the website is nothing more than a scrapbooking hobbyist’s dream; a place to pull together your favourite images and ideas and Read more...
Despite a change of government, spiralling debt and a faltering credit rating, Italy seems set to become the global leader in deployment of photovoltaic energy generation systems. Figures compiled by IHS iSuppli suggest that the number of installations in the troubled EU member state during 2011 will equate to a 6,900 MWatt capacity - almost Read more...
Preliminary figures compiled by IHS iSuppli show that though the economic climate remains frosty, 2011 has been a bumper year for semiconductor shipments – driven mainly by increasing consumer demand for smartphones and tablet PCs, as well as increasing use of solid state lighting and growing interest in renewable energy. Total chip sales this year Read more...
Last week, discussions with two industrial B2B clients veered on to the use of social media, specifically Twitter. And the question our clients asked – how do we get more followers?