Social media

Secondment program boosts One Publitek initiative

Coming out of the various global lockdowns over the past year or so, one of our key priorities was to make stronger connections between our teams in Europe and the US. What better way to do this, than with a secondment program. I cannot recommend this highly enough. The opportunity to learn from colleagues Read more...

By |2023-01-16T16:55:08+00:00January 16th, 2023|

Community Marketing: using data to understand audiences

I participated in a panel recently at electronica on marketing to the next generation of engineers and it really got me thinking about how our industry is changing and what this means for our clients. There is so much data out there which analyses the demographic shift that’s going on, not just in our industries, but Read more...

By |2022-11-30T16:46:30+00:00November 30th, 2022|

Best practice for Twitter – a B2B perspective

Twitter is well known for its savvy consumer brand strategies and accounts, but what role does it play in tech B2B marketing? For starters, conversations on Twitter around the future of technology were up 166% between 2016 and 2019 - so if you’re not already there, you’re missing out. Twitter helps marketers spread brand Read more...

By |2020-06-03T14:03:44+00:00June 2nd, 2020|

Identifying key industry influencers in B2B technology

In this article, we aim to give you an understanding of how to identify key influencers for B2B technical content marketing, and once they have been identified, what to do with them. First and foremost, as with any other communications activity, it is crucial to ask yourself some key questions in order to inform an Read more...

By |2018-11-30T11:17:58+00:00March 28th, 2016|

为什么你需要提升你的内容策略

世界充满内容,并且每时每刻都不断涌现出来更多内容。搜索引擎必须处理这一信息洪流,但是对我们来说,幸运的是,其中大部分信息都只不过是鱼目混珠,而且现在也正因为最近的一些搜索引擎更新而受到忽视.

By |2016-03-07T11:38:41+00:00March 7th, 2016|