Social media

Best practice for Twitter – a B2B perspective

Twitter is well known for its savvy consumer brand strategies and accounts, but what role does it play in tech B2B marketing? For starters, conversations on Twitter around the future of technology were up 166% between 2016 and 2019 - so if you’re not already there, you’re missing out. Twitter helps marketers spread brand Read more...

By |2020-06-03T14:03:44+00:00June 2nd, 2020|

Identifying key industry influencers in B2B technology

In this article, we aim to give you an understanding of how to identify key influencers for B2B technical content marketing, and once they have been identified, what to do with them. First and foremost, as with any other communications activity, it is crucial to ask yourself some key questions in order to inform an Read more...

By |2018-11-30T11:17:58+00:00March 28th, 2016|

为什么你需要提升你的内容策略

世界充满内容,并且每时每刻都不断涌现出来更多内容。搜索引擎必须处理这一信息洪流,但是对我们来说,幸运的是,其中大部分信息都只不过是鱼目混珠,而且现在也正因为最近的一些搜索引擎更新而受到忽视.

By |2016-03-07T11:38:41+00:00March 7th, 2016|

Who’s winning the social media battle in the semiconductor industry? 2015 white paper reveals all.

Published today, our latest 'Social Success' white paper for B2B electronics marketers reveals in great detail who's winning the social media battle in the semiconductor industry. Although focused on semiconductors, the paper gives valuable insights to any company selling components, sub-assemblies, software or services into the electronic engineering community. (Click infographic to enlarge) Read more...

By |2016-10-24T10:54:01+00:00November 2nd, 2015|